Which of the following Theories are related to advertising?

Picture of Dr. Pragya Gupta

Dr. Pragya Gupta

jaankari@jmcstudyhub.com
Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

Q. Which of the following Theories are related to advertising? (December 2023, UGC NET)

(A) DAGMAR theory

(B) Play Theory

(C) EDA Theory

(D) Bullet Theory

(E) Papa Theory

Choose the correct answer from the options given below:

1. A, C and E only

2. A, C and D only

3. B, C and D only

4. C, D and E only

Correct Ans: (1)

Explanation: The following Theories are related to advertising are:

DAGMAR Theory: “Defining Advertising Goals for Measured Advertising Results” (DAGMAR) is a marketing theory that establishes specific objectives for a campaign to measure its success. It is directly related to advertising.

EDA Theory: Exploratory Data Analysis (EDA) is a powerful technique for marketers to make informed decisions in the ever-changing marketing landscape. Discover how EDA helps understand consumer behavior, optimize campaigns, and leverage machine learning for predictive insights.

Papa Theory: In 1986, Richard Mason proposed the PAPA framework to address four ethical issues society would likely face in the information age: privacy, accuracy, property, and accessibility.

Leave a Comment

About JMC Study Hub

About JMC Sahitya

JMC Study Hub is India’s first largest and dedicated learning platform of Journalism and Mass Communication. 

Email : jaankari@jmcstudyhub.com

Latest Post
Latest Video
Interview

Subscribe to Our Newsletter

Quick Revision

Want to crack UGC-NET Exam?

Courses out for June 2024 Exam.

Hurry up now.

Open chat
Ned help ?
Hello, welcome to “JMC Study Hub”. How can we assist you?