Which of the following Theories are related to advertising?

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Dr. Pragya Gupta

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Q. Which of the following Theories are related to advertising? (December 2023, UGC NET)

(A) DAGMAR theory

(B) Play Theory

(C) EDA Theory

(D) Bullet Theory

(E) Papa Theory

Choose the correct answer from the options given below:

1. A, C and E only

2. A, C and D only

3. B, C and D only

4. C, D and E only

Correct Ans: (1)

Explanation: The following Theories are related to advertising are:

DAGMAR Theory: “Defining Advertising Goals for Measured Advertising Results” (DAGMAR) is a marketing theory that establishes specific objectives for a campaign to measure its success. It is directly related to advertising.

EDA Theory: Exploratory Data Analysis (EDA) is a powerful technique for marketers to make informed decisions in the ever-changing marketing landscape. Discover how EDA helps understand consumer behavior, optimize campaigns, and leverage machine learning for predictive insights.

Papa Theory: In 1986, Richard Mason proposed the PAPA framework to address four ethical issues society would likely face in the information age: privacy, accuracy, property, and accessibility.

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