Q. Which type of advertising is “Point of Sale”? (December 2022, UGC NET)
1. Mobile Advertising
2. Transport Advertising
3. Direct Advertising
4. Window Display Advertising
Correct Ans: (3)
Explanation: Point of Sale (POS) advertising refers to promotional materials placed where a purchase is made, such as in retail stores. Window display advertising is a common form of POS advertising, where products are showcased in a store’s window to attract customers and influence their purchasing decisions. This type of advertising aims to capture the attention of potential buyers right at the point where they can immediately act on their purchasing impulse, thereby enhancing sales and brand visibility.
