Q. Marketing concept is: (December 2022, UGC NET)
(A) Production-oriented
(B) Advertisement-oriented
(C) Sale-oriented
(D) Customer-oriented
(E) Market-oriented
Choose the correct answer from the options given below:
1. A, B, C only
2. A, C, D only
3. B, E, A only
4. E, D, B only
Correct Ans: (2)
Explanation: The marketing concept includes being production-oriented (focus on efficient production processes), sale-oriented (emphasis on sales techniques), and customer-oriented (prioritizing customer satisfaction and long-term relationships). These approaches ensure that businesses create value for customers and maintain a competitive edge. By understanding and meeting customer needs, companies can achieve better market performance and customer loyalty.
