Q. Marketing concept is: (December 2022, UGC NET)

(A) Production-oriented

(B) Advertisement-oriented

(C) Sale-oriented

(D) Customer-oriented

(E) Market-oriented

Choose the correct answer from the options given below:

1. A, B, C only

2. A, C, D only

3. B, E, A only

4. E, D, B only

Correct Ans: (2)

Explanation: The marketing concept includes being production-oriented (focus on efficient production processes), sale-oriented (emphasis on sales techniques), and customer-oriented (prioritizing customer satisfaction and long-term relationships). These approaches ensure that businesses create value for customers and maintain a competitive edge. By understanding and meeting customer needs, companies can achieve better market performance and customer loyalty.