Surrogate advertising is a legitimate practice:
Assertion (A): Surrogate advertising is a legitimate practice. Reason (R): Advertising provides information about the products. (A) Both
Assertion (A): Surrogate advertising is a legitimate practice. Reason (R): Advertising provides information about the products. (A) Both
The research unit of the advertising agency, ‘the Hindustan Thompson Associates’ is (A) NRS (B) IMRB (C) ORG
The percentage-of-sales’ approach to advertising budgets ties budgeting to: (A) last year’s sales (B) anticipated sales of the
A single advertisement for a number of brands or services is called: (A) umbrella (B) universe (C) bouquet
A book that contains the specimens of advertisement is called: (A) record (B) formatter (C) guard book (D)
A reader advertisement is set in: (A) news style (B) editorial style (C) feature style (D) column style
Response decay is the rate of decline in response to: (A) an advertisement (B) an editorial (C) a
The other name for a jingle is: (A) Ident (B) Back tune (C) Prop up (D) Music clip
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