Category: Advertising and Marketing Communication

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A single frame of a commercial that summarises the core message

A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic

A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept

A rational message with a strong argument calling for action is known as (A) market sell (B) hard

The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast (D) transit Correct

Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising

Assertion (A): Big newspapers of the country contain more advertisements than news and views. Reason (R): The union

Image advertising that changes the experience of buying and using a product is identified as (A) Ideal advertising

Segmentations identified by the appeal of the product to their personal interests are known as: (A) Benefit segmentation