The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience test (C) Option
Category: Advertising and Marketing Communication
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Understanding the Hierarchy of Effects Model in Marketing
Find out the correct sequence of elements of the hierarchy of effect model. (A) Desire, interest, attention, action
A problem-solving message based on everyday situation is
A problem-solving message based on everyday situation is referred to as: (A) slice of life (B) social message
Aerial advertising is a form of:
Aerial advertising is a form of: (A) print media (B) in-house advertising (C) electronic advertising (D) out-door advertising
Set of commercials is to be written and lengthy copy, it is called:
When a set of commercials or announcements is to be written and if it generates a lengthy copy,
Scheduling media that involves purchasing large amount of space
The techniques of scheduling media that involves purchasing a large amount of space is called: (A) Media Concentration
Placing two versions of advertisements in same issue of newspaper
The test that involves placing two versions of an advertisements in the same issue of newspaper is called:
Attitude and Behavior in Advertising Psychology
Assertion (A): An attitude is a learned pre-disposition to react to objects favourably or negatively, in advertising. Reason