Category: Advertising and Marketing Communication

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Collateral category in ads doesn’t include

Collateral category in ads doesn’t include Correct Ans: (C) Explanation:The collateral category in advertising includes printed or digital

Copy platform refers to Correct Ans: (B) Explanation:A copy platform refers to a collaborative effort between the client

‘Dead husk’ in ads relates to limitation of Correct Ans: (A) Explanation:In advertising, the term dead husk refers

The other word for copywriting is Correct Ans: (A) Explanation:The other word for copywriting is deadwood. This may

Assertion (A): The advertising industry in India has of late acquired international character. Reason (R): The collaborative arrangements

CPM is associated with advertising in(A) Broadcast media(B) Print media(C) Visual media(D) New media Correct Ans: (B) CPM,

When colours in an advertisement are not harmonious, it is identified as Correct Ans: (D) Explanation: In advertising

The number of readers who can recall of seeing advertisement is referred to as Correct Ans: (C) Explanation: