Category: Advertising and Marketing Communication

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Direct mail advertising is often referred to as

Direct mail advertising is often referred to as (A) Personal selling (B) Mail order (C) Junk mail (D)

Responses of readers to a published advertisement result in (A) Purchasing power (B) Preference power (C) Pulling power

Product advertising over a small area without damaging national investment is known as (A) Product test (B) Micro

When products are sold using designs drawn from media products, it is called (A) Promotional sales (B) Media

Which medium is traditionally known as poor cousin of television and print media? (A) Out-door media (B) Transit

Identify correct sequence of advertising agencies in (A)Litas, Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay. (B)

Assertion (A): Most television channels depend upon national advertising for their survival. Reason (R): It is cheaper to

The method of heavy media usage for a given period of time for advertising is known as (A)