Category: Advertising and Marketing Communication

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Matching Popular Brand Slogans with Their Companies

Match List – I with List – II: List – I List – II (a) Stay ahead of

Puffery normally contains a statement of (A) Facts (B) Opinion (C) Neutrality (D) Contrasts Correct Ans: (B) Explanation:

When an advertising agency offers several specialized services, it is called (A) Bunch (B) Umbrella (C) Boutique (D)

Find out the correct chronological sequence of the following advertising agencies: (A) O & M, B. B. D.

Saatchi and Saatchi is an agency that specializes in (A) Advertising (B) Public Relations (C) Event Management (D)

Specimens of advertisements are kept in (A) The log book (B) The sample book (C) The copy book

When a straight forward proposition is used in advertising, it is called (A) Emotional approach (B) Dogmatic approach

In advertising, a document that describes the target market, budget, creative strategy and objective is known as (A)