Match List – I with List – II:
| List – I | List – II |
| (a) Stay ahead of times | 1. Onida |
| (b) Neighbour’s Envy | 2. Nokia |
| (c) Graduate to Times | 3. The Hindu |
| (d) Connecting People | 4. The Times of India |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | 3 | 2 | 1 | 4 |
| (B) | 3 | 1 | 2 | 4 |
| (C) | 3 | 1 | 4 | 2 |
| (D) | 3 | 2 | 4 | 1 |
Correct Ans: (C)
Explanation:
Brand slogans play a crucial role in shaping consumer perception because they create a lasting association between the brand and its values. Notably, several well-known companies and media houses have successfully used slogans to establish a strong market presence.
- “Stay Ahead of Times” – The Hindu (3) – This slogan perfectly reflects The Hindu’s commitment to delivering insightful and forward-thinking journalism. Moreover, it highlights the newspaper’s continuous effort to stay relevant and updated with current events.
- “Neighbour’s Envy” – Onida (1) – Onida, a well-known electronics brand, effectively used this tagline to create a sense of exclusivity. Furthermore, it positioned its products as superior, making others envious of the owner’s choice.
- “Graduate to Times” – The Times of India (4) – This slogan emphasizes growth and progress. Additionally, by using the word “graduate,” it cleverly implies that reading The Times of India signifies intellectual and personal advancement.
- “Connecting People” – Nokia (2) – Nokia’s iconic tagline became synonymous with its mission. More importantly, it effectively conveyed how Nokia’s mobile technology brought people closer, reinforcing its role in global communication.
Thus, the correct sequence is (C): The Hindu – 3, Onida – 1, The Times of India – 4, Nokia – 2. Clearly, each slogan enhances brand identity and significantly influences consumer engagement. Consequently, brands that use strong, memorable slogans tend to establish a deeper connection with their audience.
