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Matching Popular Brand Slogans with Their Companies

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Advertising and Marketing Communication

Matching Popular Brand Slogans with Their Companies

  • March 13, 2025
  • Com 0

Match List – I with List – II:             

List – IList – II
(a) Stay ahead of times1. Onida
(b) Neighbour’s Envy2. Nokia
(c) Graduate to Times3. The Hindu
(d) Connecting People4. The Times of India
Codes:(a)(b)(c)(d)
(A)3214
(B)3124
(C)3142
(D)3241

Correct Ans: (C)

Explanation:

Brand slogans play a crucial role in shaping consumer perception because they create a lasting association between the brand and its values. Notably, several well-known companies and media houses have successfully used slogans to establish a strong market presence.

  1. “Stay Ahead of Times” – The Hindu (3) – This slogan perfectly reflects The Hindu’s commitment to delivering insightful and forward-thinking journalism. Moreover, it highlights the newspaper’s continuous effort to stay relevant and updated with current events.
  2. “Neighbour’s Envy” – Onida (1) – Onida, a well-known electronics brand, effectively used this tagline to create a sense of exclusivity. Furthermore, it positioned its products as superior, making others envious of the owner’s choice.
  3. “Graduate to Times” – The Times of India (4) – This slogan emphasizes growth and progress. Additionally, by using the word “graduate,” it cleverly implies that reading The Times of India signifies intellectual and personal advancement.
  4. “Connecting People” – Nokia (2) – Nokia’s iconic tagline became synonymous with its mission. More importantly, it effectively conveyed how Nokia’s mobile technology brought people closer, reinforcing its role in global communication.

Thus, the correct sequence is (C): The Hindu – 3, Onida – 1, The Times of India – 4, Nokia – 2. Clearly, each slogan enhances brand identity and significantly influences consumer engagement. Consequently, brands that use strong, memorable slogans tend to establish a deeper connection with their audience.

Assistant Professor
Dr. Ranjan Kumar

Founder & Educator

Tags:
Connecting PeopleGraduate to TimesNeighbour’s EnvyNokiaOnidaStay ahead of timesThe Hinduthe times of india
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Dr. Ranjan Kumar

Founder & Educator

Understanding Semiotic Theories and Their Thinkers
Media Pioneers and Their Fields of Contribution

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