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Dr. Ranjan Kumar

Founder & Educator
advertising review process and ad layout evaluation in media industry
June 2024

Advertising Standards Council of India (ASCI): Structure, Functions, Code, and Role in Advertising Regulation

Advertising is one of the most influential forms of communication, shaping consumer behavior, brand perception, and market competition. However, when advertisements

March 28, 2026 No Comments
Indian newspaper industry documents and print media coordination setup
June 2024

Indian Newspaper Society (INS): History, Functions, Structure, and Role in Indian Media

When we talk about newspapers, we usually focus on journalism, content, and news delivery. However, behind the functioning of the print

March 27, 2026 No Comments
public relations communication strategy with media relations and global audience engagement
June 2024

Public Relations: Meaning, History, Models, Types, Functions, and Global Scope

Public relations (PR) is a vital part of modern communication, shaping how organizations connect with their audiences and build trust over

March 26, 2026 No Comments
A professional working at a desk sketching a circular RACE model diagram in a notebook, representing public relations planning in an office environment.
Advertising and Marketing Communication

The RACE Model of Public Relations: A Strategic Framework for Effective Communication

Public relations is a structured and strategic process that helps organizations build strong and lasting relationships with their publics. In this

March 23, 2026 No Comments
Illustration showing the evolution of development paradigms from industrial growth to global inequality and community participation
Communication

Major Paradigms of Development: Everett M. Rogers’ Perspective Explained

Development is not a one-dimensional concept limited to economic growth. In the early post–World War II period, development was measured mainly

March 22, 2026 No Comments
Types of advertising including newspaper print ads, digital display screen, and billboard advertising
Advertising and Marketing Communication

Types of Advertising and Their Methods of Display

Why Advertising Needs Strategy Why do some advertisements grab attention instantly while others do not? The difference is not only in

March 20, 2026 No Comments
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