Specimens of advertisements are kept in
(A) The log book
(B) The sample book
(C) The copy book
(D) The guard book
Correct Ans: (D)
Explanation:
A guard book is a collection of advertisement specimens used for reference, analysis, and record-keeping. Advertising agencies, media houses, and businesses use it to store past advertisements systematically. This helps them track creative trends, monitor competitor strategies, and maintain a record of their campaigns.
Unlike a log book, which records details like publishing dates and costs, a guard book contains physical or digital copies of actual advertisements. It serves as a historical archive, enabling advertisers to review previous designs, messages, and layouts. This ensures consistency in branding and helps in evaluating campaign effectiveness.
For example, an advertising agency may maintain a guard book to store different versions of a brand’s promotional materials. By reviewing past campaigns, they can refine future strategies and avoid repetition. Similarly, media organizations use it to keep records of published ads, ensuring compliance with regulations and contractual agreements.
The guard book also plays a crucial role in legal and contractual matters. If disputes arise over ad placements or claims, advertisers can refer to stored copies for verification. Additionally, students and researchers in mass communication study guard books to analyze historical advertising trends.
In conclusion, a guard book acts as a valuable archive for advertisement specimens. It helps advertisers maintain consistency, evaluate past strategies, and improve future campaigns. By preserving ad records, it ensures accountability and serves as a useful tool for media professionals.
