Category: Advertising and Marketing Communication

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Number of agate lines of advertising printed in a specific period is

The number of agate lines of advertising printed in a specific period is known as (A) Linage (B)

The principal feature of marketing communication (A) Surplus-demand (B) Product life (C) Hidden prices (D) Two-way communication Correct

Theme advertisements normally contain (A) Discount data (B) Emotional appeal (C) Investment information (D) Colourful slang Correct Ans:

Scheme advertising aims at _________ promotion. (A) Institutional (B) Creative (C) Internal (D) Consumer Correct Ans: (D) Explanation:

Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial strategy (D) Mindless

Identify the correct sequence of marketing approach in relation to advertising and public relations. (A) Product knowledge, prospecting,

Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A) David Ogilvy (B)

Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as