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Evolution of Advertising Agencies in India

Identify correct sequence of advertising agencies in 

(A)Litas, Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay.

(B) Indian Advertising Agency, Bombay, Calcutta Advertising Agency, Datara Agency, Litas.

(C) Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay, Litas.

(D) Calcutta Advertising Agency, Litas, Datara Agency, Indian Advertising Agency, Bombay

Correct Ans: (B)

Explanation:

The evolution of advertising agencies in India followed a systematic and progressive path. Over time, these agencies played a pivotal role in shaping the advertising industry. Understanding their sequence helps in tracing the historical development of advertising in the country.

To begin with, the Indian Advertising Agency in Bombay emerged first. It laid the foundation for professional advertising in India. As the demand for structured advertising services grew, Calcutta Advertising Agency came next, expanding the industryโ€™s reach.

Following that, Datara Agency entered the scene, bringing fresh ideas and innovative advertising techniques. Its influence contributed to the increasing professionalism in Indian advertising.

Finally, Litas marked the next stage in this sequence, reinforcing the importance of advertising in business and commerce. By this time, advertising had already become an indispensable part of brand communication.

Thus, the correct sequence is (B):
Indian Advertising Agency, Bombay โ†’ Calcutta Advertising Agency โ†’ Datara Agency โ†’ Litas.

This structured evolution highlights the gradual growth and expansion of advertising in India, showcasing how different agencies contributed to making the industry what it is today.

Assistant Professor
Dr. Ranjan Kumar

Founder & Educator

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