Find out the correct sequence of elements of the hierarchy of effect model.
(A) Desire, interest, attention, action
(B) Attention, desire, interest, action
(C) Attention, interest, desire, action
(D) Interest, desire, attention, action
Correct Ans: (C)
Explanation:
The correct sequence of the Hierarchy of Effects Model is Attention, Interest, Desire, Action. This model outlines the stages a consumer typically moves through before making a purchase or taking action.
- Attention: The first stage involves grabbing the consumer’s attention. Without attention, no further steps can occur.
- Interest: Once attention is captured, the next step is to generate interest in the product or service. This is where you begin to hold the consumer’s attention and encourage them to explore more.
- Desire: After building interest, the goal is to create a desire for the product. This is where the consumer sees the product or service as something they need or want.
- Action: The final stage is where the consumer takes action—typically purchasing the product or engaging with the brand.
The correct sequence reflects a logical progression from initial awareness to eventual purchase. Therefore, Attention, Interest, Desire, and Action are the four stages in the proper order.
Thus, the correct answer is (C): Attention, interest, desire, action.
