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When was Commercials were introduced on AIR?

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Radio

When was Commercials were introduced on AIR?

  • May 30, 2024
  • Com 0

Q. When was Commercials were introduced on AIR?

1. 18 Nov 1967

2. 15 Dec 1969

3. 15 Aug 1967

4. 26 Jan 1967

Correct Ans: (1)

Explanation: Commercial advertisements were introduced on All India Radio (AIR) on 18th November 1967. This marked a significant development in the history of broadcasting in India, as it allowed for the monetization of radio broadcasting through advertising revenue. The introduction of commercials on AIR opened up new avenues for businesses to reach a wider audience and generate revenue, while also providing additional funding for the radio service itself. Therefore, the correct answer is option (1), 18th November 1967.

Pragya Gupta
Dr. Pragya Gupta

jaankari@jmcstudyhub.com

Tags:
AakashwaniAIRAll India RadioaudioBroadcastingCommercial advertisementsFMRadio journalismVividh Bharti
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Dr. Pragya Gupta

jaankari@jmcstudyhub.com

Social Media फैला रही है भ्रांतियां, क्या इसके द्वारा स्थापित सुंदरता के पैमाने उपलब्धियों से ऊपर हैं ?
Which one of the following Committee had stated that: “Doordarshan is an essential medium of mass communication and must be viewed not as an adjunct of Radio?

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