When was Commercials were introduced on AIR?

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Dr. Pragya Gupta

jaankari@jmcstudyhub.com
Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

Q. When was Commercials were introduced on AIR?

1. 18 Nov 1967

2. 15 Dec 1969

3. 15 Aug 1967

4. 26 Jan 1967

Correct Ans: (1)

Explanation: Commercial advertisements were introduced on All India Radio (AIR) on 18th November 1967. This marked a significant development in the history of broadcasting in India, as it allowed for the monetization of radio broadcasting through advertising revenue. The introduction of commercials on AIR opened up new avenues for businesses to reach a wider audience and generate revenue, while also providing additional funding for the radio service itself. Therefore, the correct answer is option (1), 18th November 1967.

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