Match the following- Series 4- Mass Communication (Authors and Idea)

Keywords- Guy Debord, Theodor Adorno, James W Carey and Umberto Eco.

It is already solved questions and this match the following question is related with authors and their idea which were asked in previous paper of UGC-NET exams (Journalism and Mass Communication). It contains authors like Guy Debord, Theodor Adorno, James W Carey, Umberto Eco and their ideas on Society of the spectacle, Media as cultural Industry, Ritual view of Communication, Mediated hyper-reality. Match the following question with short explanation is designed in order to make you understand better. So that you do not need to go to other places for search.

Match the following Series-4

S. no. Authors Idea
1. Guy Debord Society of the spectacle
2. Theodor Adorno Media as cultural Industry
3. James W Carey Ritual view of Communication
4. Umberto Eco Mediated hyper-reality


Guy Debord

  • Guy Louis Debord was a French Marxist theorist, philosopher, filmmaker, member of the Letterist International, founder of a Letterist faction1.
  • The spectacle is a central notion in the Situationist theory, developed by Guy Debord in his 1967 book, The Society of the Spectacle2. 
  • “The spectacle is not a collection of images; rather, it is a social relationship between people that is mediated by images.” In a consumer society, social life is not about living, but about having; the spectacle uses the image to convey what people need and must have3.

Theodor Adorno4

  • Theodor Adorno was a German philosopher, sociologist, psychologist and composer known for his critical theory of society.
  • He was a leading member of the Frankfurt School of critical theory. Adorno coined the term ‘identity thinking’ to describe the process of categorical thought in modern society.
  • Adorno is also known for his critique of the ‘the culture industry, given the concept of Media as cultural Industry.’

James William Carey

  • James William Carey was an American communication theorist, media critic, and a journalism instructor5.
  • Carey is credited with developing the ritual view of communication5.
  • Ritual view means the construction of symbolic reality–represents, maintains, adapts, and shares the beliefs of a society in time6
  • W. Carey maintains that communication is not merely the transmission of information7
  • Cultural definition of communication (1975) James W. Carey: “Communication is a symbolic process whereby reality is produced, maintained, repaired and transformed8.”

Umberto Eco9

  • Umberto Eco was an Italian novelist, literary critic, philosopher, semiotician.
  • He is widely known for his 1980 novel ‘The name of the Rose’.
  • He also wrote the book ‘Foucault’s Pendulum.‘ Foucault’s pendulum is an easy experiment demonstrating the Earth’s rotation.
  • Eco’s work illustrates the concept of intertextuality.


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