Q. Which of the following are normative theories? (December 2023, UGC NET)

(A) Social Responsibility Theory

(B) Authoritarian Theory

(C) Libertarian Theory

(D) Multi-media communication Theory

(E) Critical Theory

Choose the most appropriate answer from the option given below:

1. B, C and D Only

2. A, B and C Only

3. C, D and E Only

4. A B and D Only

Correct Ans: (2)

Explanation: Normative theories of mass communication are those that prescribe how media should operate within a society. They outline the ideal functions and responsibilities of media systems based on societal values and goals. Let’s evaluate each given option:

(A) Social Responsibility Theory: This theory suggests that media should serve the public interest and be responsible to society by providing truthful, comprehensive, and intelligent accounts of events in a context that gives them meaning.

(B) Authoritarian Theory: This theory posits that the media should support and advance the policies of the ruling government and serve the state. The state often exercises control over the media in an authoritarian system

(C) Libertarian Theory: This theory advocates for a free and independent media that operates without government interference. The media is seen as a platform for individuals to express ideas and opinions freely.