Match the following – Series 9- Mass Communication

JMC Study Team

JMC Study Team

Keywords- John Fiske, Henry Jenkins, Michel Foucault, Jacques Derrida.

It is already solved questions and this match the following question is related with authors and their concepts which were asked in previous paper of UGC-NET and TUEE (Tejpur University Entrance Exam) exams in Journalism and Mass Communication). It contains authors like ‘John Fiske, Henry Jenkins, Michel Foucault, Jacques Derrida’ and their concepts on ‘Popular Culture and TV, Fan Culture, Omnipresence of power, Deconstruction of text’. Match the following question with short explanation is designed in order to make you understand better. So that you do not need to go to other places for search.

S. no. Authors Concept/Terms
1. John Fiske Popular Culture and TV
2. Henry Jenkins Fan Culture
3. Michel Foucault Omnipresence of power
4. Jacques Derrida Deconstruction of text


John Fiske

  • John Fiske is a media scholar who has taught around the world and popularized European evolutionary theory in United States. His area of interest includes cultural studies, popular culture, and media semiotics and television studies.
  • His famous books are Power Plays, Power Works, Understanding Popular culture, Reading the popular, and Television culture.
  • John Fiske disagrees with the theory that mass audience consumes the products that are offered to them without thought. He instead suggests “which assumes with various social backgrounds and identifies enabling them to receive texts differently.

Henry Jenkins

  • Henry Jenkins is an American media scholar. He is known for Theories of “transmedia storytelling” and “convergence culture”.
  • His 1992 book, Textual Poachers: Television Fans and Participatory Culture, is considered a seminal work in fan theory and the study of participatory culture.

Michel Foucault

  • Michel Foucault was a French philosopher, historian of ideas, social theorist, and literary critic.
  • Foucault’s theories primarily address the relationship between power and knowledge, and how they are used as a form of social control through societal institutions. 
  • Michel Foucault has given the concept of Omnipresence of power.

Jacques Derrida

  • Jacques Derrida was an Algerian-born French philosopher best known for developing a form of semiotic analysis known as deconstruction, which he discussed in numerous texts, and developed in the context of phenomenology4.
  • He is one of the major figures associated with post-structuralism and postmodern philosophy4.
  • Deconstruction is an approach to understanding the relationship between text and meaning5.



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