Qualitative Research will often use________

Picture of Dr. Pragya Gupta

Dr. Pragya Gupta


Q. Qualitative Research will often use________

1. Snowball Sampling

2. Random Sampling

3. Convenience Sampling

4. Voluntary Sampling

Correct Ans: (1)

Explanation: In qualitative research, snowball sampling is often used because it effectively recruits participants with relevant and specific experiences through referrals from initial respondents, creating a ‘snowball’ effect. This method is particularly useful for accessing hard-to-reach or specialized populations, allowing researchers to gather in-depth and detailed data. Unlike random sampling, which aims for statistical representativeness in quantitative research, snowball sampling focuses on depth over breadth. While convenience and voluntary sampling are easier to implement, they may introduce bias or lack diversity. Therefore, snowball sampling is preferred for its ability to generate rich, nuanced insights in qualitative studies.

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