Advertising and marketing communication play a pivotal role in shaping consumer behavior and driving business success. Therefore, understanding the foundational concepts and key players in this field is essential for anyone aspiring to excel in the industry. In this regard, this test paper covers important questions and answers related to advertising agencies, influential figures, and regulatory bodies, providing a comprehensive overview for students and professionals alike. Whether you’re preparing for the UGC-NET exam or simply looking to deepen your knowledge, this guide offers valuable insights into the world of advertising and marketing communication.
Twenty Question Test Paper (TQTP) on Advertising and Marketing Communication
Questions and Answers
- What does AAAI stand for?
- Answer: Advertising Agencies Association of India
- When was AAAI formed?
- Answer: 1945
- Which is the first fully-fledged Indian ad agency?
- Answer: National Advertising Service
- Who is often referred to as the father of modern advertising?
- Answer: Thomas Baratt
- When was the Indian Society of Advertisers formed?
- Answer: 1951
- Which is the oldest existing Indian ad agency, and when and where was it launched?
- Answer: B. Dattaram, 1905, Mumbai
- How many members are there on the Advertising Standards Council of India (ASCI) board of governors?
- Answer: 12 members
- Who is currently the chairman of the Advertising Standards Council of India (ASCI)?
- Answer: D. Shivakumar
- When was the Advertising Standards Council of India (ASCI) founded?
- Answer: 1985
- Which nodal agency undertakes multimedia advertising and publicity for various ministries and departments of the Government of India?
- Answer: Directorate of Advertising and Visual Publicity (DAVP)
- What is an informative paper document in multiple folds known as?
- Answer: Brochure
- What is an informative paper document known as a handbill?
- Answer: Flier
Advertising Agencies Association of India (AAAI)
The AAAI established itself in 1945 to promote the interests of advertising agencies in India. It sets industry standards and encourages ethical practices among agencies.
National Advertising Service
As the first fully-fledged Indian ad agency, the National Advertising Service established the advertising industry in India. Consequently, it laid the groundwork for the development of modern Indian advertising.
Thomas Baratt
Often referred to as the father of modern advertising, Thomas Baratt revolutionized how people perceive advertising. By introducing creative techniques and new strategies, Baratt transformed the industry, influencing modern-day advertising practices. Moreover, his contributions continue to shape modern approaches to advertising.
Indian Society of Advertisers
Formed in 1951, the Indian Society of Advertisers represents the interests of advertisers across the nation. Furthermore, it ensures that ethical practices prevail in the advertising sector, promoting transparency and accountability.
B. Dattaram
Launched in 1905 in Mumbai, B. Dattaram maintains its status as the oldest existing Indian ad agency. With its extensive experience, this agency influences the industry significantly, thereby making lasting contributions to the field of advertising in India.
Advertising Standards Council of India (ASCI)
Founded in 1985, ASCI works as a self-regulatory organization to protect consumer interests. By promoting responsible advertising, it encourages ethical standards in advertising content. The board of governors includes 12 members, with D. Shivakumar currently serving as the chairman.
Directorate of Advertising and Visual Publicity (DAVP)
DAVP acts as the nodal agency responsible for multimedia advertising and publicity for various government ministries and departments. In this capacity, it disseminates government messages to the public, thereby ensuring effective communication between the government and citizens.
Informative Paper Documents
- Brochure: A multi-folded informative paper document used for advertising and providing detailed information about products or services. Typically, brochures inform potential customers during marketing campaigns.
- Flier: A single-page handbill aimed at promoting events, products, or services through mass distribution. It serves as an effective tool for reaching a wide audience quickly.
Conclusion
In conclusion, advertising and marketing communication are essential pillars of modern business, and understanding the foundational elements and key players in this field is crucial. As we have seen, organizations like AAAI, ASCI, and DAVP, along with influential figures like Thomas Baratt, have shaped the industry and continue to influence its practices today. Moreover, ethical standards and regulations enforced by these bodies ensure responsible communication with consumers. Therefore, whether you are preparing for exams like UGC-NET or seeking to enhance your knowledge, familiarizing yourself with these concepts will undoubtedly give you a strong foundation in advertising and marketing communication.
