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- 2007- June Paper II- Mass Communication 0%
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Thank you “” for participating in the free mock test of ‘JMC STUDY HUB’. Study materials like Quick Revision notes are available for UGC-NETย Paper II in the discipline of journalism and mass communication.
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Question 1 of 50
1. Question
2 pointsThe description of mass media as magic multipliers was given by :
Correct
Daniel Lernerย termedย mass mediaย as mobility ofย multipliersย and. Wilbur Schramm considers them to beย magic multipliers.
Incorrect
Daniel Lernerย termedย mass mediaย as mobility ofย multipliersย and. Wilbur Schramm considers them to beย magic multipliers.
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Question 2 of 50
2. Question
2 pointsShort and rapid variations in the speed of the reproducer will create an audio distortion known as :
Correct
Flutter and wow, in sound reproduction, waver in a reproduced tone or group of tones that is caused by irregularities in turntable or tape drive speed during recording, duplication, or reproduction.
Incorrect
Flutter and wow, in sound reproduction, waver in a reproduced tone or group of tones that is caused by irregularities in turntable or tape drive speed during recording, duplication, or reproduction.
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Question 3 of 50
3. Question
2 pointsThe comprehensive sequence of lines that contain the field of lines creating a video picture is identified as :
Correct
A raster is a grid of x and y coordinates on a display space. Raster graphics are composed of pixels.
Incorrect
A raster is a grid of x and y coordinates on a display space. Raster graphics are composed of pixels.
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Question 4 of 50
4. Question
2 pointsThe application of the general social learning theory to the acquistion of a new behaviour as a result of media portrayals is the basis of :
Correct
Modelling theory emphasizes on the importance of observation and imitation that takes place from an individual’s perspective though the characters portrayed through media, and how it brings a change when it comes to their behavior, knowledge, attitudes and values.
Incorrect
Modelling theory emphasizes on the importance of observation and imitation that takes place from an individual’s perspective though the characters portrayed through media, and how it brings a change when it comes to their behavior, knowledge, attitudes and values.
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Question 5 of 50
5. Question
2 pointsThe first person to use the term โgate keeperโ in communication was :
Correct
Kurt Lewin (1947) first coined the term โgatekeeping,โ which he used to describe a wife or mother as the person who decides which foods end up on the family’s dinner table. The gatekeeper is the person who takes a decision on what shall pass through each gate in a given set of several gates.
Incorrect
Kurt Lewin (1947) first coined the term โgatekeeping,โ which he used to describe a wife or mother as the person who decides which foods end up on the family’s dinner table. The gatekeeper is the person who takes a decision on what shall pass through each gate in a given set of several gates.
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Question 6 of 50
6. Question
2 pointsNewcombโs ABX model is an extension of :
Correct
In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider.
Incorrect
In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider.
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Question 7 of 50
7. Question
2 pointsGeorge Gerbner used a measuring procedure called :
Correct
The delta between those considered to be light viewers and heavy viewers is called the cultivation differential. When the cultivation differential was positive, it indicated that a larger percentage of the heavy users compared to the light users had selected the TV world answer.
Incorrect
The delta between those considered to be light viewers and heavy viewers is called the cultivation differential. When the cultivation differential was positive, it indicated that a larger percentage of the heavy users compared to the light users had selected the TV world answer.
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Question 8 of 50
8. Question
2 pointsThe problem – solving model of development communication was suggested by :
Correct
Incorrect
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Question 9 of 50
9. Question
2 pointsA reader who has close emotional bonds with a medium and reads it regularly is described as :
Correct
Incorrect
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Question 10 of 50
10. Question
2 pointsProofs of a full – colour advertisement printed in one colour at a time are called :
Correct
Progressive proof- Set of proofs made during the four-color printing process which shows each color plate separately and in combination. Also referred to as Color proofs.
Incorrect
Progressive proof- Set of proofs made during the four-color printing process which shows each color plate separately and in combination. Also referred to as Color proofs.
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Question 11 of 50
11. Question
2 pointsThe concept of positivism is found in :
Correct
Incorrect
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Question 12 of 50
12. Question
2 pointsThe theory of symbolic interactionism emphasizes on :
Correct
Symbolic interaction-ism is a school of thought in sociology that explains social behavior in terms of how people interact with each other via symbols. Symbols are culturally derived social objects having shared meanings that are created and maintained in social interaction.
Incorrect
Symbolic interaction-ism is a school of thought in sociology that explains social behavior in terms of how people interact with each other via symbols. Symbols are culturally derived social objects having shared meanings that are created and maintained in social interaction.
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Question 13 of 50
13. Question
2 pointsReader advertisement is set in :
Correct
Incorrect
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Question 14 of 50
14. Question
2 pointsWhen the colours in an advertisement are out of line, they are described as :
Correct
Incorrect
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Question 15 of 50
15. Question
2 pointsA computerised media optimisation programme is called :
Correct
The idea of optimization derives from an engineering discipline called โOperations Researchโ and known as โORโ. OR consists of a set of tools and approaches known respectively as โalgorithmsโ and โheuristicsโ.
Incorrect
The idea of optimization derives from an engineering discipline called โOperations Researchโ and known as โORโ. OR consists of a set of tools and approaches known respectively as โalgorithmsโ and โheuristicsโ.
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Question 16 of 50
16. Question
2 pointsAn inductive method is normally used in :
Correct
Incorrect
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Question 17 of 50
17. Question
2 pointsSection 132 A of the Indian Evidence Act, 1872, protects :
Correct
Incorrect
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Question 18 of 50
18. Question
2 pointsThe phrase the peopleโs right to know was coined by :
Correct
As forย the phraseย โtheย right to know,โ it was apparentlyย coinedย in the 1940s by Kent Cooper, who was the executive director of the Associated Press.
Incorrect
As forย the phraseย โtheย right to know,โ it was apparentlyย coinedย in the 1940s by Kent Cooper, who was the executive director of the Associated Press.
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Question 19 of 50
19. Question
2 pointsThe history of authoritarian theory can be traced to :
Correct
Authoritarian theory of mass communication originated from the philosophy of Plato (407-327 B.C.). The English monarchs used this approach when the printing press was invented by censoring, licensing, taxation and making laws.
Incorrect
Authoritarian theory of mass communication originated from the philosophy of Plato (407-327 B.C.). The English monarchs used this approach when the printing press was invented by censoring, licensing, taxation and making laws.
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Question 20 of 50
20. Question
2 pointsGlobal electronic media are collectively described as :
Correct
The term “mediascape”, coined by Arjun Appadurai (1990), refers to the electronic and print media in “global cultural flows”. For Appadurai, mediascape indexes the electronic capabilities of production and dissemination, as well as “the images of the world created by these media”.
Incorrect
The term “mediascape”, coined by Arjun Appadurai (1990), refers to the electronic and print media in “global cultural flows”. For Appadurai, mediascape indexes the electronic capabilities of production and dissemination, as well as “the images of the world created by these media”.
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Question 21 of 50
21. Question
2 pointsSky News is owned by :
Correct
Sky News is a British free-to-air television news channel and organisation. Sky News is distributed via a radio news service, and through online channels. It is owned by Sky, a division of Comcast. Keith Rupert Murdoch is an Australian-born American media mogul who founded News Corp and sky.
Incorrect
Sky News is a British free-to-air television news channel and organisation. Sky News is distributed via a radio news service, and through online channels. It is owned by Sky, a division of Comcast. Keith Rupert Murdoch is an Australian-born American media mogul who founded News Corp and sky.
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Question 22 of 50
22. Question
2 pointsAn important principle of ethnographic research is :
Correct
Incorrect
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Question 23 of 50
23. Question
2 pointsDefining a variable in a manner that permits to be measured is described as :
Correct
Operationalization is the process of strictly defining variables into measurable factors. The process defines fuzzy concepts and allows them to be measured, empirically and quantitatively.
Incorrect
Operationalization is the process of strictly defining variables into measurable factors. The process defines fuzzy concepts and allows them to be measured, empirically and quantitatively.
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Question 24 of 50
24. Question
2 pointsOne – tailed test is a statistical test based on the presumption that the hypothesis in question is :
Correct
One-tailed hypothesis tests are also known as directional and one-sided tests because you can test for effects in only one direction. When you perform a one-tailed test, the entire significance level percentage goes into the extreme end of one tail of the distribution.
Incorrect
One-tailed hypothesis tests are also known as directional and one-sided tests because you can test for effects in only one direction. When you perform a one-tailed test, the entire significance level percentage goes into the extreme end of one tail of the distribution.
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Question 25 of 50
25. Question
2 pointsIn broadcast language, verbs are :
Correct
Broadcast uses active voice for flow and to sound more immediate and punchy. The passive voices slow the flow and add unnecessary wordiness.
Incorrect
Broadcast uses active voice for flow and to sound more immediate and punchy. The passive voices slow the flow and add unnecessary wordiness.
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Question 26 of 50
26. Question
2 pointsConsider the following statements:
Assertion (A) : In print media, round – up leads have become popular these
Reason ย (R) ย : The reader wants encapsuled text for a quick glance.
Correct
Incorrect
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Question 27 of 50
27. Question
2 pointsAssertion (A) : Normally the relationship between an independent variable and a dependent variable is considered
Reason ย (R) ย : The dependent variable impacts the independent variable to produce infinite results.
Correct
Incorrect
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Question 28 of 50
28. Question
2 pointsAssertion (A) : New technology is the only driving force behind the media boom in
Reason ย (R) ย :ย ย Media contents are produced to meet the market – imputed needs.
Correct
Incorrect
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Question 29 of 50
29. Question
2 pointsAssertion (A) : The dominating trend in the contemporary media is that the brand manager decides what should appear and how, instead of professional in the media.
Reason ย (R) ย : This reflects the global trend in media management.
Correct
Incorrect
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Question 30 of 50
30. Question
2 pointsAssertion (A) : Mass media create hazy pictures of events in the head, and prompt expectations.
Reason ย (R) ย : In one way or the other, mass media act as agents of consonance.
Correct
Incorrect
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Question 31 of 50
31. Question
2 pointsAssertion (A) : The Right to Information has made the Indian democracy vibrant.
Reason ย (R) ย : Transparency is the key to the success of any democracy.
Correct
Incorrect
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Question 32 of 50
32. Question
2 pointsAssertion (A) : Research in media history in India is imprecise and shabby.
Reason ย (R) ย : Because Indians depend too much on oral history.
Correct
Incorrect
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Question 33 of 50
33. Question
2 pointsAssertion (A) : The line of distinction between advertising and public relations is vanishing.
Reason ย (R) ย :ย Corporate impact is the cause of the trend
Correct
Incorrect
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Question 34 of 50
34. Question
2 pointsAssertion (A) : Big newspapers with their local editions have become more local newspapers than what they are supposed to be.
Reason ย (R) ย : The readers want more local news than national or regional news.
Correct
Incorrect
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Question 35 of 50
35. Question
2 pointsAssertion (A) : In a consumer society, happiness is defined as a pleasure through spending.
Reason ย (R) ย : Because TV commercials sell products of various types and brands.
Correct
Incorrect
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Question 36 of 50
36. Question
2 pointsFind out the correct sequence of four forms of power in society in relation to media :
Correct
Incorrect
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Question 37 of 50
37. Question
2 pointsIdentify the correct chronological sequence of the following :
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Question 38 of 50
38. Question
2 pointsIdentify the correct sequence of the contributions of the following communication scholars :
Correct
Harold Lasswell- Lasswell Model (1948): Shannon and Weaver- Shannon and Weaver Model (19490: Wilbur Schramm- Osgood Model (1954), E.M. Rogers- Diffusion of Innovation (1962).
Incorrect
Harold Lasswell- Lasswell Model (1948): Shannon and Weaver- Shannon and Weaver Model (19490: Wilbur Schramm- Osgood Model (1954), E.M. Rogers- Diffusion of Innovation (1962).
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Question 39 of 50
39. Question
2 pointsIdentify the chronological order of the publications started by Mahatma Gandhi :
Correct
Young India (1919); Public Opinion; Harijan (1933); Navjivan (1947).
Incorrect
Young India (1919); Public Opinion; Harijan (1933); Navjivan (1947).
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Question 40 of 50
40. Question
2 pointsIdentify the correct chronological sequence of invention of following printing processes :
Correct
Incorrect
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Question 41 of 50
41. Question
2 pointsCorrect
Incorrect
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Question 42 of 50
42. Question
2 pointsCorrect
Incorrect
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Question 43 of 50
43. Question
2 points -
Question 44 of 50
44. Question
2 pointsCorrect
Incorrect
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Question 45 of 50
45. Question
2 points -
Question 46 of 50
46. Question
2 pointsRead the passage below, and answer the questions that follow based on your understanding of the passage :
Undoubtedly, the new media pose some interesting challenges to audience research in relation to both reception and use. First they facilitate the multiplication of personally – owned media (from mobile phones to the television set), thereby encouraging the privatization of media use, including the media – rich bedroom culture of young people and the sound bubble of the Walkman commuter.ย Further, the diversification of media and media contents is facilitating wider trends towards individualization, in which media goods and contents are used to construct lifestyles no longer grounded on sociodemographically – defined traditions. More recently, the convergence of traditionally distinct media is resulting in a blurring of traditionally distinct social boundaries (โedutainmentโ โinfotainmentโ, teleworking, e-learning), potentially undermining hierarchiesโ tieracties of expertise and authority. Most significantly, however, new media technologies hold the possibility of expansion of interactive forms of media and the resulting potential for transforming a one-mass audience into engaged and participatory users of information and communication technologies. From the literature non emerging, it seems that these first three challenges are already being researched, particularly insofar as these concern changing discourses and practices of media use. But as for the fourth, we have barely begun to investigate the intellectual, symbolic and social contexts for and consequences of engaging with the particular forms and contents of the new media. Some preliminary observations may be observed, however.
Audience research related to reception and used is an interesting challenge in the case of :
Correct
Incorrect
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Question 47 of 50
47. Question
2 pointsPrivatization of media use is the result of multiplication of media gadgets line :
Correct
Incorrect
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Question 48 of 50
48. Question
2 pointsIndividualization of media goods and contents lead to :
Correct
Incorrect
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Question 49 of 50
49. Question
2 pointsNew media technologies will make possible the transformation of audience.
Correct
Incorrect
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Question 50 of 50
50. Question
2 pointsThe fourth area of challenge in media research is :
Correct
Incorrect