Mock Test of UGC-NET Mass Communication and Journalism Paper II June 2007

The description of mass media as magic multipliers was given by :

Short and rapid variations in the speed of the reproducer will create an audio distortion known as :

The comprehensive sequence of lines that contain the field of lines creating a video picture is identified as :

The application of the general social learning theory to the acquistion of a new behaviour as a result of media portrayals is the basis of :

The first person to use the term ‘gate keeper’ in communication was :

Newcomb’s ABX model is an extension of :

George Gerbner used a measuring procedure called :

The problem – solving model of development communication was suggested by :

A reader who has close emotional bonds with a medium and reads it regularly is described as :

Proofs of a full – colour advertisement printed in one colour at a time are called :

The concept of positivism is found in :

The theory of symbolic interactionism emphasizes on :

Reader advertisement is set in :

When the colours in an advertisement are out of line, they are described as :

A computerised media optimisation programme is called :

An inductive method is normally used in :

Section 132 A of the Indian Evidence Act, 1872, protects :

The phrase the people’s right to know was coined by :

The history of authoritarian theory can be traced to :

Global electronic media are collectively described as :

Sky News is owned by :

An important principle of ethnographic research is :

Defining a variable in a manner that permits to be measured is described as :

One – tailed test is a statistical test based on the presumption that the hypothesis in question is :

In broadcast language, verbs are :

Consider the following statements:

Assertion (A) : In print media, round – up leads have become popular these

Reason  (R)  : The reader wants encapsuled text for a quick glance.

Assertion (A) : Normally the relationship between an independent variable and a dependent variable is considered

Reason  (R)  : The dependent variable impacts the independent variable to produce infinite results.

Assertion (A) : New technology is the only driving force behind the media boom in

Reason  (R)  :   Media contents are produced to meet the market – imputed needs.

Assertion (A) : The dominating trend in the contemporary media is that the brand manager decides what should appear and how, instead of professional in the media.

Reason  (R)  : This reflects the global trend in media management.

Assertion (A) : Mass media create hazy pictures of events in the head, and prompt expectations.

Reason  (R)  : In one way or the other, mass media act as agents of consonance.

Assertion (A) : The Right to Information has made the Indian democracy vibrant.

Reason  (R)  : Transparency is the key to the success of any democracy.

Assertion (A) : Research in media history in India is imprecise and shabby.

Reason  (R)  : Because Indians depend too much on oral history.

Assertion (A) : The line of distinction between advertising and public relations is vanishing.

Reason  (R)  :  Corporate impact is the cause of the trend

Assertion (A) : Big newspapers with their local editions have become more local newspapers than what they are supposed to be.

Reason  (R)  : The readers want more local news than national or regional news.

Assertion (A) : In a consumer society, happiness is defined as a pleasure through spending.

Reason  (R)  : Because TV commercials sell products of various types and brands.

Find out the correct sequence of four forms of power in society in relation to media :

Identify the correct chronological sequence of the following :

Identify the correct sequence of the contributions of the following communication scholars :

Identify the chronological order of the publications started by Mahatma Gandhi :

Identify the correct chronological sequence of invention of following printing processes :

Read the passage below, and answer the questions that follow based on your understanding of the passage :

Undoubtedly, the new media pose some interesting challenges to audience research in relation to both reception and use. First they facilitate the multiplication of personally – owned media (from mobile phones to the television set), thereby encouraging the privatization of media use, including the media – rich bedroom culture of young people and the sound bubble of the Walkman commuter.  Further, the diversification of media and media contents is facilitating wider trends towards individualization, in which media goods and contents are used to construct lifestyles no longer grounded on sociodemographically – defined traditions. More recently, the convergence of traditionally distinct media is resulting in a blurring of traditionally distinct social boundaries (“edutainment” “infotainment”, teleworking, e-learning), potentially undermining hierarchies’ tieracties of expertise and authority. Most significantly, however, new media technologies hold the possibility of expansion of interactive forms of media and the resulting potential for transforming a one-mass audience into engaged and participatory users of information and communication technologies. From the literature non emerging, it seems that these first three challenges are already being researched, particularly insofar as these concern changing discourses and practices of media use. But as for the fourth, we have barely begun to investigate the intellectual, symbolic and social contexts for and consequences of engaging with the particular forms and contents of the new media. Some preliminary observations may be observed, however.

Audience research related to reception and used is an interesting challenge in the case of :

Privatization of media use is the result of multiplication of media gadgets line :

Individualization of media goods and contents lead to :

New media technologies will make possible the transformation of audience.

The fourth area of challenge in media research is :