Mock Test of UGC-NET Mass Communication and Journalism Paper II December 2007

A set of standards for determining the structure of a true newspaper was formulated for the first time by :

One of the long-term and indirect influences of mass communication is :

The outside world depicted by the media are consequences of :

Leon Festinger advanced the idea of :

The factual information in mass media is often referred to as :

Length of communication is a barrier to :

Advertising aimed at consumer promotions where a specific offer is made is known as :

The quantifiable information about media is labelled as :

Impact impression is the degree of consumer reaction to :

The period when commercials are to be broadcast is identified as :

The establishment of the Hutchins Commission was prompted by :

Truth is not a defense in cases involving :

News deadlines have become constant because of :

Lasswell’s model of communication was further improved by :

The Supreme Court of India is a court of record, according to the Indian constitution’s.

It is expected that news breeds :

Dow Jones is associated with the Indian newspaper :

Knowledge tends to create more knowledge is the thesis behind :

Libertarianism was born during :

The first television channel to adopt the all-news radio format is :

Sounds that have a complementary effect on the visual are considered as :

The volume of information that can be transmitted through a communications medium or link is referred to as :

The computer language for formatting documents to transmit through the world wide web is :

The printing of a negative film on a negative film stock will result in :

Cel is the base material to draw individual :

Assertion (A) : Most media persons comply with the policies of respective media organisations.

Reason  (R)  : Because they fear institutional authority and sanctions.

Assertion (A) : Beats are nothing but a strategy of rewards to

Reason  (R)  : Beats are hierarchical and classified in relation to performance and policy compliance.

Assertion (A) : A story’s duration in a newscast reflects its news-worthiness.

Reason  (R)  :  Time-value is important in broadcast news.

Assertion (A) : Time is not an important factor in television news production.

Reason  (R)  : Journalists cannot explain what the viewer watches and how much.

Assertion (A) : Communication has power value.

Reason  (R)  : Those who possess power of communication try to control and those who do not, try to acquire it.

Assertion (A) : Unlike mass communication, semiology prefers a microscopic approach.

Reason  (R)  : In semiology, the emphasis is on deconstruction of texts with surgical precision.

Assertion (A) : Mass Media have wider sets of responsibilities and obligations in a developing society.

Reason  (R)  : When the public service broadcasting is supported by commercial interests.

Assertion (A) : Mass media publicize events with more negative consequences.

Reason  (R)  : The audience is composed of very ordinary people who want only negative information.

Assertion (A) : Community radio is set for a great revolution in India.

Reason  (R)  : Due to the policy initiatives of the union government, as well as the state governments.

Assertion (A) : Indian cinema survives on star value.

Reason  (R)  : It is rooted in Indian history and culture.

Identify the correct order of the basic elements of media as studied in most media courses.

Identify the correct chronological order of :

Which of the following sequence is the correct order of history of the publication of newspaper ?

Identify the correct sequence or chronological order of the following :

Identify the chronological order of :

Verify the compatibility of the statements to each other :

(i) Retreat by Government has made new communications cartels

(ii) New technology has contributed to the media

(iii) The Indian Press is heavily subsidized and hence, cannot criticise the Governments

Read the passage below and answer the questions that follow based on your understanding of the passage.

Producers respond to advertisers’ perceptions that churning deeply felt emotions will interrupt viewers’ receptivity to a commercial message. In this environment, programming should avoid controversy and always strive for the highest ratings. Producers “should never forget that there is safety in numbers” and “always remember that comedy, adventure and escapism provide the best atmosphere for selling”. Programming that examines human complexity and social issues that do not yield to easy analysis or simple solutions create an uncomfortable dissonance with commercials for consumer products that promise those easy answers. Advertising values push public discussion and debate to the periphery of cultural space, while the dominant cultural conversation is restricted to talh about “desire and fantasy, pleasure and comfort”.

Print Journalism also grapples with advertising pressures that influence news gathering efforts. Historically, an ideal of independence in news gathering and reporting functions emerged symbolically as a “fire wall” of separation between the editorial and business staffs of daily newspapers. The fire wall protected editorial decisions about what to print by insulating them from the knowledge of how news reporting affected advertisers and by extension the newspaper’s financial status. Historically this ideal has been more or less approximated in the face of policies to provide favorable coverage of prominent local advertisers and self censor unflattering stories that threaten the paper’s financial stability.

Q. A commercial message affects viewers’ receptivity through :

The best atmosphere for selling ultimately results in :

Programmes that do not offer easy solutions to social issues will create :

The ideal of independence in reporting is described as :

The dominant cultural conversation is always limited to :