Match List I Mass Communication Theory with List II Theorist

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Dr. Pragya Gupta
Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

Q. Match List I with List II (December 2023, UGC NET)

List I- Mass Communication Theory List II- Theorist
(A) Agenda-Setting I. Elisabelt Noelle-Neumann
(B) Spiral of Silence II. George Gerbner
(C) Cultivation Theory III. Walter Lippman
(D) Public Opinion IV. McComb and shaw

Chose the correct answer from the options given below:

1. A-IV, B-I, C-II, D-III

2. A-IV, B-I, C-III, D-II

3. A-I, B-IV, C-II, D-III

4. A-I, B-II, C-III, D-IV

Correct Ans: (1)

Explanation: (A) Agenda-Setting – IV. McComb and Shaw: The Agenda-Setting theory was developed by Maxwell McCombs and Donald Shaw. It describes how media can influence the importance placed on the topics of the public agenda.

(B) Spiral of Silence – I. Elisabeth Noelle-Neumann: The Spiral of Silence theory was proposed by Elisabeth Noelle-Neumann. It explains how people’s willingness to express their opinions is influenced by their perception of the prevailing public opinion.

(C) Cultivation Theory – II. George Gerbner: The Cultivation Theory was developed by George Gerbner. It suggests that long-term exposure to media content, particularly television, shapes viewers’ perceptions of reality.

(D) Public Opinion – III. Walter Lippman: The concept of Public Opinion was extensively discussed by Walter Lippmann in his book “Public Opinion,” where he explores the formation and influence of public opinion.

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