- Who was a German physicist who first conclusively proved the existence of the electromagnetic waves and named on unit of frequency Hertz? Ans- Heinrich Hertz
- Who said, ”people make news and dead people make more news, and dead superstars make even more news? Ans-Henry Luce
- …………… is a concept that was originated by Sigmund Freud to denote the persistence of anachronistic sexual traits. Ans- Fixation
- Who formulated the concept of positivism? Ans- August Comte
- Who coined the term ‘Development Communication’? Ans- Nora C Quebrel
- The concept of ‘Aura’ pertains to? Ans- Walter Benjamin
- Who wrote ‘A theology of Liberation?’ Ans- Gustavo Gutierrez
- Daniel Lerner is credited to have introduced the term. Ans- Mobility Multipliers
- ‘Spect-actor’ was coined by? Ans- Augusto Boal
- Who coined the term ‘Mimesis? Ans- Plato
- Who introduced the concept of Mobile Privatization? Ans- Raymond Williams
- Deconstruction is associated with… Ans- Derrida
- Who introduced the concept of Interpreter? Ans- Schramm
- Who conceptualised myth as second order of signification? Ans- Barthes
- Bernard Berelson developed which of the following research methods? Ans- Content analysis
- The multiplicity model of developmental communication was advocated by Ans- Jan Servaes
- Priming effect of Leonard Berkowitz focuses on Ans- Television violence
- Herbert Schriller was critical of Ans- Corporatization of culture
- The term ‘technological determinism’ was coined by Ans- Thorstein Veblen
- Who was the first person to develop the concept of ‘Information society’? Ans- Fritz Machlup
- Who defines media effects as any of the consequences of mass media operation whether intended or not, that has effectiveness and the capacity to achieve given objectives? Ans- Denis McQuail
- Who identified the mass media function of ‘surveillance of environment’? Ans- Denis McQuail
- Who stressed on practical criticism of media text? Ans- FR Leavis
- Who worked on Children’s Media psychology? Ans- Anna Fried
- Who propounded the concept of paradigm? Ans- Thomas Kuhn
- Who defined communication as social interaction through messages? Ans- George Gerbner
- Which Commission report forms the basis of social responsibility theory? Ans- Robert Hutchins
- Who coined the term kinesics? Ans: Ray Birdwhistell
- Who has been considered as communication as a sharing process? Ans- Wilbur Schramm
- Who explained the dysfunctional effects of mass media? Ans: Robert Merton
- Who was a champion of massline communication? Ans- Mao Zedong
- Democratic –participant theory was put forward by?- Ans- Denis McQuail
- The Gutenberg Galaxy was authored by? – Ans- Marshall McLuhan
- Who coined the term fourth estate? Ans- Edmund Burke
- Frequency Modulation (FM) Radio was invented by? Ans- Edwin. H. Armstrong
- Who was the Indian representative to the MacBride Commission? Ans- B G Varghese
- Who is well known for his comment on communication : ‘Who (says) What (to) Whom (in) What Channel (with) What Effect’ ? Ans- Harold Lasswell
- Who introduced the concept of global village? Ans- Marshal McLuhan
- Who is considered the proponent of cultivation analysis? Ans- George Gerbner
- Who authored ‘The Passing of the Traditional Society? Ans- Daniel Lerner
- ‘As bits and watts increases in mass production and consumption, life is diminished under modernised poverty.’ ‘Who made this statement? Ans- Majid Tehranian
- Who introduced the concept of deviant group in the helix of communication? Ans- Elisabeth Neomann
- First controller of broadcasting in India? Ans- Lionel Fielden
- Areopagatica, a pamphlet supporting the freedom of expression was written by the famous English poet? Ans- John Milton
RATAN TATA : CELEBRATING A LIFE OF INNOVATION
October 11, 2024
