Important Models and Theories of Mass Communication

Models and Theories of Mass Communication- Quick revision notes

All the important models and theories are listed below in chronological order and very useful for NET-JRF preparation.

SL No Theories Given by
1. Magic Bullet Theory Lazarsfeld (1938)
2. Lasswell Model Lasswell (1948)
3. Shannon and Weaver Model Shannon and Weaver (1949)
4. Modernisation Theory Daniel Learner (1950)
5. ABX Model Theodore M Newcomb (1953)
6. Two-Step Theory Katz and Paul Lazarsfeld (1955)
7. Congruity Theory Charles Osgood (1955)
8. Gerbner Model of Communication George Gerbner (1956)
9. Cultivation Theory George Gerbner (1960)
10. SMCR Model David Berlo (1960)
11. Diffusion of Innovation Evert M Rogers (1962)
12. Agenda Setting Theory McComb and Shah (1968)
13. Uses and Gratification Theory Katz (1974)
14. Dependency Theory Ball Rokeach and Melvin DeFleur (1976)
15. Convergence Model Kincaid (1981)
16. Cognitive Dissonance Theory Leon Festinger
17. Information Theory Claude E Shannon
18. Balance Theory Fritz Heider
19. Hub Model of Communication Hiebert Urgurait and Bohn  
20. Bootstrap Model Capra
21. Play Theory William Stephenson
22. Stagmallite Model Wilbur Schramm
22. Magic Multiply Model Wilbur Schramm
23. Pleasure Theory Emile Durkhim
24. Multiplicity Model Jan Servaes
25. Conference Theory Charles Osgood
26. Gate Keeping Model Kurt Lewin
27. Meta- Theory of Communication Majid Tehranian
28.Spiral of Silence TheoryElisabeth Noelle-Neumann
29.Circular ModelWilbur Schramm
30.Helical ModelFrank Dance (1967)
31.Ritual Model/ Sociological view of communicationRiley and Riley
32.Ritual View of CommunicationJames W. Carey
33.Osgood-Schramm model (1954)Charles Osgood and Wilbur Schramm

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