All the important models and theories are listed below in chronological order and very useful for NET-JRF preparation.
SL No | Theories | Given by |
1. | Magic Bullet Theory | Lazarsfeld (1938) |
2. | Lasswell Model | Lasswell (1948) |
3. | Shannon and Weaver Model | Shannon and Weaver (1949) |
4. | Modernisation Theory | Daniel Learner (1950) |
5. | ABX Model | Theodore M Newcomb (1953) |
6. | Two-Step Theory | Katz and Paul Lazarsfeld (1955) |
7. | Congruity Theory | Charles Osgood (1955) |
8. | Gerbner Model of Communication | George Gerbner (1956) |
9. | Cultivation Theory | George Gerbner (1960) |
10. | SMCR Model | David Berlo (1960) |
11. | Diffusion of Innovation | Evert M Rogers (1962) |
12. | Agenda Setting Theory | McComb and Shah (1968) |
13. | Uses and Gratification Theory | Katz (1974) |
14. | Dependency Theory | Ball Rokeach and Melvin DeFleur (1976) |
15. | Convergence Model | Kincaid (1981) |
16. | Cognitive Dissonance Theory | Leon Festinger |
17. | Information Theory | Claude E Shannon |
18. | Balance Theory | Fritz Heider |
19. | Hub Model of Communication | Hiebert Urgurait and Bohn |
20. | Bootstrap Model | Capra |
21. | Play Theory | William Stephenson |
22. | Stagmallite Model | Wilbur Schramm |
22. | Magic Multiply Model | Wilbur Schramm |
23. | Pleasure Theory | Emile Durkhim |
24. | Multiplicity Model | Jan Servaes |
25. | Conference Theory | Charles Osgood |
26. | Gate Keeping Model | Kurt Lewin |
27. | Meta- Theory of Communication | Majid Tehranian |
28. | Spiral of Silence Theory | Elisabeth Noelle-Neumann |
29. | Circular Model | Wilbur Schramm |
30. | Helical Model | Frank Dance (1967) |
31. | Ritual Model/ Sociological view of communication | Riley and Riley |
32. | Ritual View of Communication | James W. Carey |
33. | Osgood-Schramm model (1954) | Charles Osgood and Wilbur Schramm |