TQTP (Twenty Question Test Paper) on the topic ‘models and theories of mass Communication’
| Questions | Answer |
| Robert Merton advocated which theory of communication? | Middle range theory |
| Who gave the โLinear model of communicationโ? | Shannon and weaver |
| Name the communication models based on linear model of communication. | Aristotle model, Shannon and weaver model and Berloโs SMCR model |
| Which model is also called mother of all models? | Shannon and weaver model |
| Name the all elements of Aristotle model. | Speaker, speech, audience, effect |
| Gruing and Hunt identified which model? | Four model of public relation |
| Which model of PR is characterized by propaganda? | Press Agentry/publicity model |
| While exploring human nature scientifically, which model was developed? | Aristotle model |
| What are the Aristotleโs three elements that must be presented in a good communicator or public speaker? | Ethos, Pathos and Logos |
| When Berloโs SMCR model was developed? | 1960 |
| Which model was made to understand general human communication? | Berloโs SMCR model |
| What are the senderโs elements on which receivers also depends in SMCR model? | Communication skills, attitude, knowledge, social system and culture |
| What โstatus conferral theoryโ suggests? | Media create prominence for issues and people |
| Which model made for public speaking? | Media create prominence for issues and people |
| Which model made for public speaking? | Aristotle model |
| Who studied categories of changes affected by the media? | Joseph klapper |
| When Shannon and weaver model of communication was formed? | 1949 |
| Who gave the concept of two step flow theory? | Katz and Paul Lazarsfeld |
| Which model was first made to improve technical communication? | Shannon and Weaver model |
| Who advocated the middle range theory of communication? | Robert Merton |
| Who introduced ABX model? | Theodore M Newcomb |
