Q. Arrange the following feature in Pinterest in chronologically ascending order (December 2023, UGC NET)

(A) Beginning of ‘Visual Search’ function

(B) Beginning of advertisement in the form of ‘Pracharit Pin’

(C) Beginning of ‘Idea Pins’ feature

(D) Permission for search with images in place of words

(E) Beginning of ‘Today’ Tab on Home feed.

Choose the correct answer from the options given below:

1. B, A, D, C, E

2. B, D, A, E, C

3. A, B, C, D, E

4. A, C, D, B, E

Correct Ans: (2)

Explanation: Features in Pinterest in chronologically ascending order–

(i) Beginning of advertisement in the form of ‘Promoted Pins’ (Pracharit Pin): Pinterest introduced Promoted Pins, its form of advertisements, in January 2015.

(ii) Permission for search with images in place of words: In November 2015, Pinterest launched a visual search tool that allows users to search for items within images.

(iii) Beginning of ‘Visual Search’ function: In February 2017, Pinterest introduced the “Lens” visual search tool that enables users to take pictures of objects and find similar items on Pinterest.

(iv) Beginning of ‘Today’ Tab on Home feed: In March 2020, Pinterest added the “Today” tab, providing daily inspiration with curated topics and trending pins.

(v) Beginning of ‘Idea Pins’ feature: In May 2021, Pinterest launched Idea Pins (previously called Story Pins), allowing users to create and share engaging multimedia stories.