Q. According to James W. Carey “Communication that is directed not towards the extension of message in space but towards the maintenance of society in time,” is (December 2023, UGC NET)
1. Spatial view of Communication
2. Phenomenal view of Communication
3. Spiritual view of Communication
4. Ritual view of Communication
Correct Ans: (4)
Explanation:
According to James W. Carey, the concept of “Communication that is directed not towards the extension of message in space but towards the maintenance of society in time” refers to the Ritual view of Communication.This perspective highlights the role of communication not just as a means of transmitting information across space but also as a fundamental aspect of social and cultural rituals that help maintain societal order and coherence over time. In the ritual view, communication is seen as a symbolic process that reinforces shared beliefs, values, and traditions within a community, contributing to the continuity and stability of social structures.
Therefore, the ritual view of communication emphasizes the importance of communication in shaping and preserving cultural norms, traditions, and collective identities, making it the appropriate choice among the given options.
