Q. Reader advertisement is set in :
a) the news style
b) the editorial style
c) the feature style
d) the letter style
Correct Answer: (c) the feature style
Explanation: Reader advertisements are promotional ads that are written to appear like a regular article or feature in a magazine or newspaper. These ads are designed to blend in with the publication’s content and are meant to provide valuable information or entertainment to the readers. The reader advertisement is set in the feature style, which is characterized by a conversational and storytelling tone. Feature articles are meant to be engaging, informative, and entertaining, and often use anecdotes and quotes to draw the reader in. The feature style is ideal for reader advertisements because it allows the advertiser to present their product or service in a more subtle and appealing way, without coming across as pushy or salesy.
For example, a reader advertisement for a new type of skincare product might be designed to look like a feature article on beauty trends or skin health. The ad might include photos, tips, and quotes from experts, all presented in a way that looks like an authentic feature piece. The idea is to capture the reader’s attention and encourage them to read the ad as if it were just another informative article in the publication.
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