Narendra Modi emerged as India’s Obama – Dr. Dilip

Ranjan Kumar

Ranjan Kumar

jaankari@jmcstudyhub.com

Social media in 2014 India has emerged as a frontrunner in terms of Marketing and PR communications especially in the arena of politics, an area that has traditionally been predominantly dependent on modes of promotion such as television, print, radio, rallies, etc. It saw social media as a new battleground. 'Narendra Modi emerged as India’s Obama'.
Narendra Modi emerged as India’s Obama - Dr. Dilip

JMC Study Hub interacted with ‘Prof. (Dr.) Dilip Kumar‘, HOD/Dean, Department of Journalism and Mass Communication, Management Education and Research Institute (MERI), Guru Gobind Singh Indraprastha University Delhi to obtain the insights on the following points:

  • Challenges faced by postdoctoral researchers in India
  • Role of social media in the changing face of Indian Politics
  • Importance of ethics in journalism
  • Role and responsibilities of associate editor of Journals
  • Teaching as a career in the field of Journalism and Mass Communication in India
  • Tips to become an expert in international relations

Q. As you have completed your post-doctorate studies. So, can you discuss the challenges faced by postdoctoral researchers in India?

Dr. Dilip: As per post doctoral studies is concern, there are many challenges in India, even I have faced many problems as well which are follows:

a.) Selection of facilitating institute where the researcher wants to do the research. It’s a very tough task because in India there is a different kind of biasness available in an existing institute like State University, Central University etc., and most of the professor having their favorite candidates, they only prefer that candidate and due to this, the real researcher will not able to do the research.

b.) Financial Problem: There are no adequate funds for the researcher in ICSSR while UGC PDF is good as compare to ICSSR.

c.) Duration is also a problem like ICSSR having only two years for the PDF while UGC having five years.

d.) An attitude of Supervisor: If you will select some of the supervisors then you have will have to face or bear his or her attitude continuously and it’s very much upward for the researcher.

Q. As you expertise in Journalism and Mass Communication and Political Science. So, what do you think of the role of social media in the changing face of Indian Politics?

Dr. Dilip: Yes of course, digital media is changing the way political parties interact with voters bridging the gap like never before. Given today’s era of increasing social media usage, and growing internet penetration due to increased usage of smartphones on the one hand and saturation of traditional mediums on the other, digital media offers the perfect platform for political parties to reach audiences worldwide. The use of digital and social media increases the reach of communication efforts and allows targeting the advocacy and tailoring it as per the audiences marketers/campaigners are trying to reach.

2014 Lok Sabha elections were the first social media election for 1.2 billion strong India with the advent of social media giants in India, namely Facebook, and Twitter, whose users run into million from urban areas to rural areas. Social media in 2014 India has emerged as a frontrunner in terms of Marketing and PR communications especially in the arena of politics, an area that has traditionally been predominantly dependent on modes of promotion such as television, print, radio, rallies, etc. It saw social media as a new battleground. ‘Narendra Modi emerged as India’s Obama’. This election saw politicians leveraging. Social media used to reach out to constituents like never before.

The present paper highlights the scenario of social media in India. It also studies how Facebook users are concentrated in major urban centers. The study exhibits the comparison of Facebook users with the traditional media and how Facebook demographics vary across states. The paper in the end talks about ways how social media have changed Indian politics.

Q. Like other fields, you are also experienced in the field of media law and ethics. so, what would you say about the importance of ethics in journalism?

Dr. Dilip: One of the many advantages of journalism being solely about print was the fact that journalistic ethics were more prominent and exercised by journalists worldwide. Digital journalism, which came about with the invention of personal computers in the 1970s, allowed every individual to become a ‘journalist’ if they pleased.

Digital journalism, which partially consists of online blogging, instant news updates, live feeds, and discussions have blurred the line between ethical and unethical journalism, leaving consumers dissatisfied and skeptical. News consumers now need to use critical thinking to compare credible and dumb founding sources. As columnist Linda Bowles notes, “Unfortunately, the media have trouble distinguishing between real science and propaganda cross-dressed as science.”

Q. As you have been served as the associate editor ‘Jansanchar Vimarsh’ a UGC listed journals, please share with us the role and responsibilities of associate editor of journals.

Dr. Dilip: Responsibilities vary depending on the specific position, but they may include reviewing and editing the work of staff or freelance writers, enforcing deadlines, and overseeing the production details of one or more publications, such as journals, newspapers, magazines, books, and websites. Even I perform the same.

Q. As you have been associated with various institutions and universities as well as you have been awarded as the best teacher in the Media field by NAI News. So, how do you see teaching as a career in the field of Journalism and Mass Communication in India?

Dr. Dilip: Its very much responsible career option in India as well as in the world. I think Guru always prepares the good and responsible human beings and that is the base of any democratic country. Ultimately  ‘Guru’ is a Nation builder even one step ahead of universe builder.

Q. As you, expertise in politics particularly in International relations issues and you have also shown your interest in various National News Channels like NDTV, India TV, ETV, and many other news channels. So can you tell us some tips to become an expert in international relations?

Dr. Dilip: Only one key mantra of becoming an expert for any subject i.e. deep study of the subject and do continuously updating yourself in the concerned subject with the help of available materials.

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