New & Trending International Nurse Day International Nurse Day word cloud- Journalism Communication Process Newton Lee (Quotes) Inverted Pyramid Types of media Types of news lead Elements of News Role of Community Radio 7 C’s of Communication Structure of newspaper organisation Store department in newspaper org. Printing department in newspaper org IT department in newspaper […]
Television viewing is considered as (A) a business process (B) a negative process (C) an active process (D) a formal process Correct Ans: (C) Explanation:Television viewing is generally considered an active process. Viewers engage with the content, interpret it, and often respond emotionally or intellectually. Unlike passive activities, where people simply absorb information, watching TV
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The World Association of Community Radio Broadcasters was launched in (A) Brazil (B) Sri Lanka (C) Canada (D) Argentina Correct Ans: (C) Explanation:In 1983, Canada became the birthplace of the World Association of Community Radio Broadcasters (AMARC). The organization aimed to unite and support community radio broadcasters worldwide. Its goal was to ensure that communities,
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Two networks are inter-connected by using the same technology with a (A) link (B) bridge (C) bond (D) gate Correct Ans: (B) Explanation:In mass media technology, when two networks use the same communication technology, professionals connect them using a bridge. This device operates at the data link layer (Layer 2) of the OSI model and
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In 1999, the Indian government permitted foreign equity in film production to the tune of (A) 40 per cent (B) 60 per cent (C) 80 per cent (D) 100 per cent Correct Ans: (D) Explanation: In 1999, the Indian government made a landmark decision that directly impacted the mass media and entertainment industry. It permitted
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The publicity model of mass communication focuses on (A) negative opinions (B) ideation (C) attention (D) criticism Correct Ans: (C) Explanation:The publicity model of mass communication primarily focuses on gaining attention, rather than informing, persuading, or engaging in ethical communication. This model, rooted in public relations theory, emphasizes message visibility over accuracy or depth. In
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Grapevine communication is part of (A) advertising (B) communication ethics (C) religious communication (D) public relations Correct Ans: (D) Explanation:Public relations experts recognize grapevine communication as an informal yet powerful communication channel, and they actively use it in public relations strategies. This form of communication spreads information through unofficial means—such as rumors, casual conversations, or
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Fairness doctrine is related to (A) political advertising (B) corrective advertising (C) non-corrective advertising (D) non-business advertising Correct Ans: (B) Explanation:The Fairness Doctrine directly relates to corrective advertising in the context of mass media law and ethics. The doctrine, originally introduced by the Federal Communications Commission (FCC) in the United States, required broadcasters to present
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Heliodisplay refers to (A) Photographs (B) Cell phones (C) TV monitors (D) Films Correct Ans: (B) Explanation:Mass media professionals and tech researchers refer to heliodisplay as a futuristic technology that projects interactive images into the air, often associated with cell phones and advanced display devices. This display system creates images that appear to float in
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