Placing a unit of analysis into a content category is called (A) Decoding (B) Coding (C) Messaging (D) Texting Correct Ans: (B) Explanation:Mass media researchers use coding when they place a unit of analysis into a specific content category. This step plays a central role in content analysis, which is a key research method in […]
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The normal distribution shape of standard deviations from the mean is sometimes referred to as (A) error distribution (B) value table (C) property range (D) bell curve Correct Ans: (D) Explanation: Mass media researchers frequently describe the normal distribution as the bell curve. This is because its shape closely resembles a bell. In any data
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A systematically-qualitative data set is amenable to analysis. (A) non-progressive (B) entropical (C) grounded theory (D) contrived Correct Ans: (C) Explanation:Researchers analyze systematically-qualitative data sets using grounded theory in mass media research. Grounded theory helps them develop new theories directly from the data, without relying on existing frameworks. In this approach, researchers gather data first
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The dependency theory has identified obstacles to development as (A) internal (B) external (C) neutral (D) traditional Correct Ans: (B) Explanation:The dependency theory posits that external obstacles hinder the development of poorer nations. This theory, primarily associated with scholars like Andre Gunder Frank and Immanuel Wallerstein, asserts that underdeveloped countries are trapped in a cycle
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The notion of multiplicity of paradigm is elaborated by (A) Majid Tehranian (B) Denis McQuail (C) Thomas L. Jacobson (D) Jan Servaes Correct Ans: (D) Explanation:Jan Servaes thoroughly elaborated the notion of multiplicity of paradigms in the field of communication for development. He challenged the dominance of Western-centric and linear models like the modernization theory.
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 Name the influential scholar who applied liberation theology to education and communication in development context. (A) Paolo Freire (B) Dennis Goulet (C) E.F. Schumacher (D) Alan Inkeles Correct Ans: (A) Explanation:Paulo Freire played a transformative role in applying liberation theology to both education and communication in the context of development. He believed education should not
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The protagonist of cultural imperialism theory was (A) D. R. Mankekar (B) William Hachten (C) Dennis Morris (D) Everett Dennis Correct Ans: (A) Explanation:D. R. Mankekar stood as a key figure in the development of cultural imperialism theory, which critiques the global flow of media. This theory argues that Western countries, especially the United States,
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The technique of propaganda is used in international communication to manipulate (A) Lifestyles (B) Pricing (C) Trade flow (D) Cognitions Correct Ans: (D) Explanation:Propaganda in international communication primarily targets the cognition of audiences. It aims to shape how people think, perceive, and interpret global events or ideologies. Governments, organizations, and other actors use persuasive messaging
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