Journalism and Mass Communication Objective Questions (DMCQ)
1. The Gutenberg Galaxy was authored by
- Johannes Gutenberg
- Marshall McLuhan
- George Gerbner
- Kurt Lewin
Correct Answer: (B) Marshall McLuhan
Explanation: The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which the author analyzes the effects of mass media, especially the printing press, on European culture and human consciousness.
2. The term fourth estate refers to?
- Legislature
- Commons
- Media
- Judiciary
Correct Answer: (C) Media
Explanation: The term Fourth Estate or fourth power refers to the press and news media both in explicit capacity of advocacy and implicit ability to frame political issues.
3. International Commission to study communication in the world by UNESCO was known as…
- McLuhan Commission
- Hutchins Commission
- MacBride Commission
- McQuail Commission
Correct Answer: (C) MacBride Commission
Explanation: International Commission to study communication in the world by UNESCO was known as MacBride Commission. MacBride was appointed president of the International Commission for the Study of Communication Problems, established by UNESCO.
4. Who coined the term fourth estate?
- Lord William Bentick
- Edmund Burke
- Winston Churchill
- Clement Atlee
Correct Answer: (B) Edmund Burke
Explanation: The term “fourth estate” is used to describe the press and the term “fourth estate” is often attributed to British politician Edmund Burke.
In our country, the term fourth estate is sometimes used to place the press alongside the three branches of government: legislative, executive and judicial.
5. Pulitzer prizes are given to journalists for their outstanding contribution to journalism in ….
- UK
- US
- Germany
- Australia
Correct Answer: (B) US
Explanation: The Pulitzer Prize is an award for achievements in newspaper, magazine and online journalism, literature and musical composition within the United States. More than 2,500 entries are submitted each year in the Pulitzer Prize competitions, and only 21 awards are normally made. The prize is named for Joseph Pulitzer, a newspaper journalist with a fascinating life.
6. Which newspaper first launched an internet edition in India?
- Times of India
- The Hindu
- The Telegraph
- Hindustan Times
Correct Answer: (B) The Hindu
Explanation: In 1995 The Hindu becomes the first Indian newspaper to have an internet edition. The Hindu, started in 1878 as a weekly, became a daily in 1889.
7. Which of the following media group has a newspaper, television news channel and FM radio station?
- The Hindu group
- The Kerala Kaumudi group
- The Malayala Manorama group
- The Indian Express group
Correct Answer: (C) The Malayala Manorama group
Explanation: Malayala Manorama is a morning newspaper in Malayalam published from Kottayam, Kerala, India by the Malayala Manorama Company Limited. The Company has a television news channel in Malayalam called Manorama News, along with a Malayalam General Entertainment Channel, Mazhavil Manorama. The Company also publishes the Malayalam women’s magazine, Vanitha and the English weekly called ‘The Week’.
8. Club FM radio station is promoted by …………….
- Malayala Manorama
- Asianet
- Mathrubhumi
- Madhyamam
Correct Answer: (C) Mathrubhumi
Explanation: Club FM is a private FM radio station for the state of Kerala in India, operated by the Mathrubhumi newspaper in Kerala, specialising in popular music throughout the day.
9. Who among the following was a chief editor of Mathrubhumi?
- A Balakrishna Pillai
- P K Balakrishnan
- K P Kesava Menon
- Vengayil Kunhiraman Nayanar
Correct Answer: (C) K P Kesava Menon
Explanation: Mathrubhumi is one of the leading Malayalam newspapers in India. K.P.Kesava Menon, the prominent freedom fighter established Mathrubhumi in 1923. He was its Chief Editor from the beginning till his death.
10. The oldest surviving newspaper in Malayalam is ….
- Malayala Manorama
- Kerala Kaumudi
- Mathrubhumi
- Deepika
Correct Answer: (D) Deepika
Explanation: Deepika, a Malayalam language newspaper, is one of the oldest newspapers published in India. Started in 1887, it is the oldest Malayalam newspaper now in circulation.
