• +918298628674
  • support@jmcstudyhub.com
  • Contact on Sat & Sun only
Google-play Youtube Facebook Linkedin X-twitter Instagram
UGC-NET Course

Mass Communication

evolution of broadcasting from agricultural roots to modern mass media and digital communication

From Agricultural Roots to Mass Media: The Evolution of Broadcasting 

Leave a Comment / Mass Media /

How Broadcasting Began The term “broadcasting” originally comes from agriculture, where it meant spreading seeds over a wide area. Over time, this idea evolved into communication, where information is “spread” to large audiences. This simple concept explains the evolution of broadcasting. What began as a basic method of sharing information has now become a powerful […]

From Agricultural Roots to Mass Media: The Evolution of Broadcasting  Read More »

The publicity model of mass communication focuses on

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

 The publicity model of mass communication focuses on (A) negative opinions (B) ideation (C) attention (D) criticism Correct Ans: (C) Explanation:The publicity model of mass communication primarily focuses on gaining attention, rather than informing, persuading, or engaging in ethical communication. This model, rooted in public relations theory, emphasizes message visibility over accuracy or depth. In

The publicity model of mass communication focuses on Read More »

The protagonist of cultural imperialism theory was

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

The protagonist of cultural imperialism theory was (A) D. R. Mankekar (B) William Hachten (C) Dennis Morris (D) Everett Dennis Correct Ans: (A) Explanation:D. R. Mankekar stood as a key figure in the development of cultural imperialism theory, which critiques the global flow of media. This theory argues that Western countries, especially the United States,

The protagonist of cultural imperialism theory was Read More »

Louis Wirth and Talcott Parsons see mass communication as tool

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

Louis Wirth and Talcott Parsons see mass communication as a tool of (A) economic control (B) social control (C) intellectual control (D) political control Correct Ans: (B) social control, mass communication, Louis Wirth, Talcott Parsons, sociology, media theory, media influence, communication studies, functionalism, media and society

Louis Wirth and Talcott Parsons see mass communication as tool Read More »

pleasure results from particular relationship between meanings and

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

 In communication, pleasure results from a particular relationship between meanings and _______. (A) contentions (B) power (C) manipulation (D) isolation Correct Ans: (B) Explanation:In communication, pleasure often emerges from how audiences interpret meanings in relation to power structures. Meaning is not produced in a vacuum. Instead, it interacts with power—social, cultural, political, or economic—to shape

pleasure results from particular relationship between meanings and Read More »

What contributed for emergence of specialized media audience.

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

Factor of___________ has contributed for the emergence of a specialized media audience. (A) localisation (B) culture (C) personal mobility (D) work pressure Correct Ans: (C) Explanation:Personal mobility directly led to the emergence of specialized media audiences. When people became more mobile, their access to media shifted. They started using portable devices, such as smartphones and

What contributed for emergence of specialized media audience. Read More »

Global Media Channels and Their Countries of Origin

Leave a Comment / Dec 2015 (III), Mass Media, UGC-NET (Paper III) /

Match the following:   List I- (Media Channel) List II- (Country/Area) (a) M-Net (i) Venezuela (b) Televisora Del Sur (ii) China (c) CCTV 9 (iii) France (d) TV-5 (iv) South Africa Codes: (a) (b) (c) (d) (A) (i) (ii) (iii) (iv) (B) (ii) (iii) (iv) (i) (C) (iii) (iv) (i) (ii) (D) (iv) (i) (ii) (iii)

Global Media Channels and Their Countries of Origin Read More »

Key Media Theorists and Their Core Ideas

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) /

Match the following:  List I- (Author) List II-(Idea) (a) Roland Barthes (i) Negotiated code (b) Stuart Hall (ii) Communication test (c) John Fiske (iii) Radical system (d) F. Parkin (iv) Anchorage Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (i) (ii) (iv) (iii) (D) (ii) (iii) (i)

Key Media Theorists and Their Core Ideas Read More »

Free Demo Access

Unlock 2 Days Free Access

Complete this quick ₹0 process and start exploring JMC Study Hub resources in just 1 minute.

🎁 Valid for 2 Days | Cost ₹0
1

Visit Official Website

Go to www.jmcstudyhub.com

2

Login as Student

Click Student from the top menu and complete login/signup.

3

Or Use Android App

Download the app and follow the same student login process.

4

Select Free Demo Access

Choose Free Demo Access product with price ₹0.

5

Complete ₹0 Checkout

Finish checkout and enjoy free access instantly.

Ready to start?

Access resources, lectures, tests and scorecards for free.

Start Free Access
Quick process. Zero cost. Instant access.