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Mass Communication

The publicity model of mass communication focuses on

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

 The publicity model of mass communication focuses on (A) negative opinions (B) ideation (C) attention (D) criticism Correct Ans: (C) Explanation:The publicity model of mass communication primarily focuses on gaining attention, rather than informing, persuading, or engaging in ethical communication. This model, rooted in public relations theory, emphasizes message visibility over accuracy or depth. In […]

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The protagonist of cultural imperialism theory was

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

The protagonist of cultural imperialism theory was (A) D. R. Mankekar (B) William Hachten (C) Dennis Morris (D) Everett Dennis Correct Ans: (A) Explanation:D. R. Mankekar stood as a key figure in the development of cultural imperialism theory, which critiques the global flow of media. This theory argues that Western countries, especially the United States,

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Louis Wirth and Talcott Parsons see mass communication as tool

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

Louis Wirth and Talcott Parsons see mass communication as a tool of (A) economic control (B) social control (C) intellectual control (D) political control Correct Ans: (B) social control, mass communication, Louis Wirth, Talcott Parsons, sociology, media theory, media influence, communication studies, functionalism, media and society

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pleasure results from particular relationship between meanings and

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

 In communication, pleasure results from a particular relationship between meanings and _______. (A) contentions (B) power (C) manipulation (D) isolation Correct Ans: (B) Explanation:In communication, pleasure often emerges from how audiences interpret meanings in relation to power structures. Meaning is not produced in a vacuum. Instead, it interacts with power—social, cultural, political, or economic—to shape

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What contributed for emergence of specialized media audience.

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

Factor of___________ has contributed for the emergence of a specialized media audience. (A) localisation (B) culture (C) personal mobility (D) work pressure Correct Ans: (C) Explanation:Personal mobility directly led to the emergence of specialized media audiences. When people became more mobile, their access to media shifted. They started using portable devices, such as smartphones and

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Global Media Channels and Their Countries of Origin

Leave a Comment / Dec 2015 (III), Mass Media, UGC-NET (Paper III) /

Match the following:   List I- (Media Channel) List II- (Country/Area) (a) M-Net (i) Venezuela (b) Televisora Del Sur (ii) China (c) CCTV 9 (iii) France (d) TV-5 (iv) South Africa Codes: (a) (b) (c) (d) (A) (i) (ii) (iii) (iv) (B) (ii) (iii) (iv) (i) (C) (iii) (iv) (i) (ii) (D) (iv) (i) (ii) (iii)

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Key Media Theorists and Their Core Ideas

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) /

Match the following:  List I- (Author) List II-(Idea) (a) Roland Barthes (i) Negotiated code (b) Stuart Hall (ii) Communication test (c) John Fiske (iii) Radical system (d) F. Parkin (iv) Anchorage Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (i) (ii) (iv) (iii) (D) (ii) (iii) (i)

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Chronological Development of Social Theories in Media Studies

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) /

Write the correct sequence of the following theories:  (A) Social learning theory, social identity theory, social representation theory, social cognitive theory (B) Social cognitive theory, social learning theory, social identity theory, social representation theory (C) Social representation theory, social cognitive theory, social learning theory, social identity theory (D) Social identity theory, social representation theory, social

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