An inductive method is normally used in: (A) statistical tests (B) content analysis (C) path analysis (D) exploratory research Correct Ans: (D) Explanation:Researchers typically use the inductive method in exploratory research to develop new theories or insights. This method starts with specific observations or data and then identifies patterns or trends. These patterns help researchers […]
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A computerised media optimisation programme is called: (A) meteor (B) media plan (C) efficiency strategy (D) operational research Correct Ans: (D) Explanation:Experts call computerized media optimization program operational research. This program helps advertisers and marketers improve the efficiency of their media plans. It uses advanced algorithms and data analysis to identify the best combination of
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When the colors in an advertisement are out of line, they are described as:Â (A) out of border (B) out of justification (C) out of relief (D) out of register Correct Ans: (B) Explanation:Advertisers describe colors in an advertisement as out of register when they do not align correctly. This issue occurs during the
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Reader advertisement is set in: (A) the news style (B) the editorial style (C) the feature style (D) the letter style Correct Ans: (C) Explanation:Reader advertisements use the feature style to engage the audience. This style highlights storytelling and creates an emotional connection through creative and descriptive content. Advertisers craft these ads to capture attention
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The theory of symbolic interactionism emphasises on: (A) language and meanings (B) symbols and signs (C) human behaviour (D) conventions and beliefs Correct Ans: (B) Explanation:The theory of symbolic interactionism emphasizes symbols and signs. This theory explains how individuals create and interpret meanings through social interactions. People assign meanings to symbols, and these symbols guide
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The concept of positivism is found in: (A) transnational communication (B) developmental communication (C) intercultural communication (D) organisational communication Correct Ans: (C) Explanation:The concept of positivism is found in intercultural communication. Positivism emphasizes the use of scientific methods to study and understand reality. In intercultural communication, researchers apply this approach to study cultural differences objectively
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Proofs of a full – colour advertisement printed in one colour at a time are called: (A) monochrome proofs (B) single colour proofs (C) progressive proofs (D) testing proofs Correct Ans: (C) Explanation:Progressive proofs refer to the prints of a full-color advertisement where the printer prints one color at a time. This method allows the
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A reader who has close emotional bonds with a medium and reads it regularly is described as: (A) main reader (B) major reader (C) star reader (D) primary reader Correct Ans: (D) Explanation:A primary reader is someone who forms a close emotional bond with a medium and reads it regularly. These readers develop a strong,
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