The concept of positivism is found in: 

(A) transnational  communication

(B) developmental communication

(C) intercultural communication

(D) organisational communication

Correct Ans: (C)

Explanation:
The concept of positivism is found in intercultural communication. Positivism emphasizes the use of scientific methods to study and understand reality. In intercultural communication, researchers apply this approach to study cultural differences objectively and identify patterns in communication across cultures. They rely on measurable data, observations, and experiments to explain how people from different cultural backgrounds communicate and interact.

Intercultural communication benefits from positivism because it allows researchers to create theories and models based on empirical evidence. This scientific approach helps in identifying communication barriers, cultural norms, and effective strategies to foster better understanding among diverse groups.

In contrast, other fields like transnational communication, developmental communication, and organizational communication may use positivist methods but don’t primarily align with the concept. Intercultural communication directly uses positivism to bridge cultural gaps, making it the most relevant area.