The consistency of a result or of a measure at different points in time is known as: (A) Snow ball (B) Multistage (C) Simulation (D) Stability Correct Ans: (D) Explanation: Stability refers to the consistency of a result or measure across different points in time. In research, a measurement must produce the same or similar […]
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The committee which looked into the problems of small newspapers in India was headed by: (A) Justice Rajyadhaksha (B) B. G. Verghese (C) R. R. Diwakar (D) Kuldip Nayyar Correct Ans: (C) Explanation: The R. R. Diwakar Committee specifically studied the problems of small newspapers in India. Since small publications faced several challenges, the government
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The model which helps to locate the attribution and construction of meaning with the receiver: (A) Expressive (B) Ritual (C) Publicity (D) Reception Correct Ans: (B) Explanation: The ritual model helps locate the attribution and construction of meaning with the receiver in communication. This model emphasizes the role of the audience in creating and interpreting
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Selectivity theories emphasize on: (A) Message (B) Source (C) Channel (D) Entropy Correct Ans: (A) Explanation: Selectivity theories emphasize the importance of the message in communication. These theories suggest that individuals actively select which messages they pay attention to, interpret, and remember based on their personal interests, preferences, and prior knowledge. People often choose which
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In the contest of communication congruity refers to: (A) Truth (B) Agreement (C) False (D) Imbalance Correct Ans: (B) Explanation: In the context of communication, congruity refers to agreement. It describes the alignment or consistency between the message being communicated and its context. When the message, tone, and delivery match the intended audience’s expectations or
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Theatre test is conducted to check the effects of a: (A) Campaign (B) Service (C) Advertisement (D) PR Correct Ans: (C) Explanation: A theatre test evaluates the effectiveness of an advertisement. Researchers show advertisements to a live audience in a controlled environment, often resembling a theatre. They aim to measure how well the advertisement communicates
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Festinger proposed : (A) Cognitive dissonance theory (B) Reader-response theory (C) Symbolic convergence theory (D) Structural theory Correct Answer: (A) Explanation: Leon Festinger proposed the Cognitive Dissonance Theory in 1957. The theory explains how people experience discomfort when they hold two contradictory beliefs or when their behavior conflicts with their beliefs. This psychological tension, called
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The act of remembering the source and forgetting the message is known as: (A) Hearing effect (B) Demonstration effect (C) Visual effect (D) Sleeper effect Correct Ans: (D) Explanation: The sleeper effect occurs when individuals remember the source of a message but forget the message itself. Over time, people often forget the content but retain
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