The model which helps to locate the attribution and construction of meaning with the receiver:
(A) Expressive
(B) Ritual
(C) Publicity
(D) Reception
Correct Ans: (B)
Explanation:
The ritual model helps locate the attribution and construction of meaning with the receiver in communication. This model emphasizes the role of the audience in creating and interpreting meaning, rather than just passively receiving information. It suggests that communication is not only about transmitting information but also about engaging the audience in an ongoing process of interpretation and meaning-making.
The ritual model views communication as a cultural and social practice, where the receiver actively constructs meaning based on their own experiences, values, and context. This approach contrasts with the expressive model, which focuses more on the sender’s intention.
The publicity model relates to the media’s role in gaining attention, and the reception model highlights how audiences interpret messages, but the ritual model is specifically concerned with the active role of the receiver in constructing meaning. Therefore, the correct answer is Ritual.
