The other name for a jingle is:
The other name for a jingle is: (A) Ident (B) Back tune (C) Prop up
Category: Advertising and Marketing Communication
Milking a brand means reducing promotional activity to improve:
Milking a brand means reducing promotional activity to improve: (A) Profitability (B) Reach (C) Access
Which is not the technique of ‘Post Testing’ of advertisement?
Which is not the technique of ‘Post Testing’ of advertisement? (A) Strategy measures (B) Folder
A rate which does not offer discount for advertisers is known as:
A rate which does not offer discount for advertisers is known as: (A) Hard rate
The number of readers who recall seeing an advertisement:
The number of readers who recall seeing an advertisement is termed as: (A) Recall score
What is a ‘bleed’ advertisement?
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Advertising and public service ads
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The most successful product by direct mail advertising is:
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