The most successful product by direct mail advertising is:
(A) India Today
(B) The Week
(C) Readers Digest
(D) Frontline
Correct Ans: (C)
Explanation:
Reader’s Digest is widely regarded as the most successful product marketed through direct mail advertising. The magazine effectively used this strategy to reach a global audience, leveraging personalized letters and subscription offers to build a loyal readership. Its success in direct mail advertising stemmed from its engaging content, compact format, and innovative promotional techniques. This approach not only boosted its subscriptions but also set a benchmark for direct marketing strategies in the publishing industry.
