The number of readers who recall seeing an advertisement is termed as:
(A) Recall score
(B) Memory score
(C) Identification score
(D) Noting score
Correct Ans: (D)
Explanation: –
Advertisers term the number of readers who recall seeing an advertisement as the Noting Score. This metric measures the effectiveness of an ad by analyzing how many people noticed and remembered it. Advertisers actively use the noting score to evaluate an ad’s ability to grab attention and leave a lasting impression on its audience.
