A rate which does not offer discount for advertisers is known as:
(A) Hard rate
(B) Unsubsidised rate
(C) Market rate
(D) Flat rate
Correct Ans: (D)
Explanation: –
Advertisers refer to a rate that does not offer any discounts as the Flat Rate. This rate represents a fixed price that advertisers must pay for placing their advertisements, regardless of the quantity or frequency of ads. Media outlets use flat rates to maintain a consistent pricing structure without allowing negotiations or discounts.
