A rate which does not offer discount for advertisers is known as: 

(A) Hard rate

(B) Unsubsidised rate

(C) Market rate

(D) Flat rate

Correct Ans: (D)

Explanation: –

Advertisers refer to a rate that does not offer any discounts as the Flat Rate. This rate represents a fixed price that advertisers must pay for placing their advertisements, regardless of the quantity or frequency of ads. Media outlets use flat rates to maintain a consistent pricing structure without allowing negotiations or discounts.