Which is not the technique of ‘Post Testing’ of advertisement?
(A) Strategy measures
(B) Folder test
(C) Area Test
(D) Econometrics
Correct Ans: (A)
Explanation: –
Strategy measures are not a technique of post-testing an advertisement. Post-testing focuses on evaluating the effectiveness of an advertisement after its release, using methods like the folder test, area test, and econometrics. These techniques assess recall, impact, and audience response. In contrast, strategy measures relate to planning and developing advertising strategies rather than evaluating their post-release performance.
