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Mass Communication

The addressability of mass communication is altered by

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), New Media, UGC-NET (Paper II) /

The addressability of mass communication is altered by (A) The digital media (B) The folk media (C) The personality-oriented media (D) The non-real time media  Correct Ans: (A) Explanation: Digital media significantly transforms the addressability of mass communication by enabling personalized and targeted content delivery. Traditionally, mass communication operated on a one-to-many model, where broadcasters […]

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Chronological Order of Major Broadcasting Initiatives

Leave a Comment / MCQ (Question-Answer), Radio, Sept 2013 (III), UGC-NET (Paper III) /

Identify correct sequence of events taken place. (A) Kisan Vani Programme, Digital Radio Transmission, Bhasa Bharati Channel, Service &Home Service. (B) Bhasa Bharati Channel, Kisan Vani Programme, Service & Home Service, Digital Radio Transmission. (C) Digital Radio Transmission, Service & Home Service, Kisan Vani Programme, Bhasa Bharati Channel. (D) Service & Home Service, Digital Radio

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The book, ‘Bias of Communication’ was written by

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Thinkers, Authors & their books, UGC-NET (Paper III) /

The book, ‘Bias of Communication’ was written by (A) Harold Innis (B) Herbert Gans (C) D. R. Leduc (D) J.H. Boyer Correct Ans: (A) Explanation: Harold Innis wrote The Bias of Communication to explore how different forms of media influence societies. His work highlights the connection between communication technology and power structures. First, Innis argues

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A single value that represents a typical score in a distribution is

Leave a Comment / MCQ (Question-Answer), Research Methodology, Sept 2013 (III), UGC-NET (Paper III) /

A single value that represents a typical score in a distribution is known as (A) Limited value (B) Terminal factor (C) Critical value (D) Central tendency Correct Ans: (D) Explanation: Researchers use central tendency to describe a single value that represents a typical score in a dataset. This concept plays a crucial role in media

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Narrowcasting has a

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Narrowcasting has a (A) Mass audience (B) Massive audience (C) Specific audience (D) Non-geographical audience Correct Ans: (C) Explanation: Narrowcasting focuses on delivering content to a specific audience rather than broadcasting to the general public. Unlike mass communication, which aims to reach a broad audience, narrowcasting targets select groups based on their interests, demographics, or

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Reaching maximum number of people at the least cost by media

Leave a Comment / June 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Reaching the maximum number of people at the least possible cost by media is called (A) Media manipulation (B) Mediated communication (C) Media efficiency (D) Media consistency Correct Ans: (C) Explanation: Media efficiency refers to the ability of media to reach the highest number of people at the lowest possible cost. It is a key

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The positivist paradigm, adopted by researchers in Mass Comm,

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

The positivist paradigm, adopted by researchers in Mass Communication, makes a liberal use of (A) Descriptions (B) Fictional narratives (C) Aesthetics (D) Quantifications Correct Ans: (D) Explanation: The positivist paradigm in mass communication research emphasizes objectivity, empirical evidence, and structured analysis. Researchers following this approach liberally use quantifications, relying on numbers, statistics, and measurable data to

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The Scope of Historical Research in Mass Communication

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Assertion (A): Historical research in mass communication is more than chronological. Reason (R): It is more events oriented including social, political and economic developments to provide a holistic interpretation than a statement of dates and facts. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not

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