The verbal code for communication is Correct Ans: (D) Explanation: Communication involves both verbal and non-verbal elements. The verbal code refers to the use of language to express thoughts, ideas, and emotions. It includes spoken and written words, making it a fundamental part of human interaction. Language serves as a structured system of symbols and […]
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Read the following passage and answer questions There had already been a range of outlets for the dissemination of topical information before the introduction of printing to Western Europe in the middle of the fifteenth century, but these had most often involved a great deal of centralized control – political or ecclesiastical – a took
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Match List – I with List – II: List – I (Name) List – II (Area) (a) Volney B. Palmer 1. New Journalism (b) Tim Berners Lee 2. Advertising (c) Joseph Pulitzer 3. Web (d) D. W. Griffith 4. Film Codes: (a) (b) (c) (d) (A) 2 3 1 4 (B) 3 2 1 4 (C)
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The correct sequence in the communication process is (A) Selection, attention, perception, retention (B) Attention, selection, retention, perception (C) Selection, retention, perception, attention (D) Perception, attention, selection, retention Correct Ans: (D) Explanation: The communication process moves through four essential stages that ensure a message reaches and influences the audience. These stages follow a logical sequence:
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Assertion (A): Today the focus of media is more on hype and entertainment than information and education. Reason (R): Because they aim at massive audience consisting of common denominators that have low level tastes and preferences. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the
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In terms of public awareness, news has the status of (A) Dominant discourse (B) Conflict value (C) Unintended exchange (D) Limited judgement Correct Ans: (A) Explanation News plays a crucial role in shaping public awareness, functioning as a dominant discourse in society. It provides information, influences perspectives, and sets the agenda for public discussions and
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In analog mass communication, contents are linear and (A) Dynamic (B) Static (C) Exploratory (D) Sensational Correct Ans: (B) Explanation: Analog mass communication follows a structured and predictable format. Unlike digital media, which allows interaction and customization, analog media presents content in a fixed, unchanging sequence. For instance, television and radio broadcasts follow a set
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The concept of Flak was constructed by (A) John Fiske (B) E. Durkheim (C) Noam Chomsky (D) Leon Festinger Correct Ans: (C) Explanation: Noam Chomsky, a renowned linguist and media theorist, constructed the concept of “Flak” as part of his Propaganda Model of mass communication. This term refers to the negative responses, criticism, or pressure
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