Match List – I with List – II:
| List – I (Name) | List – II (Area) |
| (a) Volney B. Palmer | 1. New Journalism |
| (b) Tim Berners Lee | 2. Advertising |
| (c) Joseph Pulitzer | 3. Web |
| (d) D. W. Griffith | 4. Film |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | 2 | 3 | 1 | 4 |
| (B) | 3 | 2 | 1 | 4 |
| (C) | 4 | 3 | 1 | 2 |
| (D) | 3 | 2 | 4 | 1 |
Correct Ans: (A)
Explanation:
Throughout history, several pioneers have significantly shaped different areas of media and communication. Their innovations have not only influenced their respective fields but have also set the foundation for modern media practices. Therefore, understanding their contributions is essential.
- Volney B. Palmer – Advertising (2)
Palmer is often regarded as the first advertising agent. He established the first ad agency in 1841, which marked the beginning of structured advertising. Furthermore, his efforts helped businesses connect with newspapers, making advertisements a key component of media revenue. Consequently, his contributions remain significant in the advertising industry today. - Tim Berners-Lee – Web (3)
Berners-Lee completely transformed the way people access information by inventing the World Wide Web in 1989. He introduced HTML, HTTP, and the first web browser, which revolutionized global communication. As a result, his innovations made the internet widely accessible, leading to the digital era. - Joseph Pulitzer – New Journalism (1)
Pulitzer, a renowned journalist, played a major role in shaping modern journalism. He introduced New Journalism, which focused on sensational storytelling, investigative reporting, and public interest news. Moreover, his legacy continues today through the Pulitzer Prizes, which recognize excellence in journalism. - D.W. Griffith – Film (4)
Griffith, a pioneering filmmaker, introduced groundbreaking storytelling techniques in cinema. He revolutionized narrative structures, camera angles, and editing styles, which significantly influenced modern filmmaking. As a result, his work continues to impact the film industry.
Thus, the correct match is (A) Volney B. Palmer – Advertising (2), Tim Berners-Lee – Web (3), Joseph Pulitzer – New Journalism (1), and D.W. Griffith – Film (4). Their contributions have undeniably shaped the media landscape and continue to inspire future generations.
