Narrowcasting has a
(A) Mass audience
(B) Massive audience
(C) Specific audience
(D) Non-geographical audience
Correct Ans: (C)
Explanation:
Narrowcasting focuses on delivering content to a specific audience rather than broadcasting to the general public. Unlike mass communication, which aims to reach a broad audience, narrowcasting targets select groups based on their interests, demographics, or location. This method ensures that only relevant viewers receive the content.
For example, business news channels like CNBC cater to professionals, investors, and market analysts. Similarly, educational channels like Discovery Education focus on students and educators. These platforms create content tailored to their audience’s needs.
Narrowcasting works effectively in television, radio, digital media, and advertising. Companies use it to reach potential customers more efficiently. For instance, an online fashion store may show ads only to users interested in fashion. This targeted approach increases engagement and reduces wasted reach.
The rise of digital platforms and streaming services has further strengthened narrowcasting. Platforms like Netflix and YouTube recommend content based on users’ viewing habits. This personalized content delivery keeps audiences engaged and encourages loyalty.
In contrast, broadcasting delivers the same message to everyone, regardless of their interests. For example, national television news reaches a mass audience, while a niche podcast about artificial intelligence attracts only tech enthusiasts.
In conclusion, narrowcasting serves a specific audience by providing tailored content. It enhances viewer engagement, improves marketing strategies, and ensures effective communication. With advancing technology, narrowcasting continues to shape modern media consumption.
