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Ownership of copyright cannot be claimed except as provided by

Leave a Comment / MCQ (Question-Answer), Media Law & Ethics, Sept 2013 (II), UGC-NET (Paper II) /

Ownership of copyright cannot be claimed except as provided by (A) Authority (B) Popular verdicts (C) Law (D) Publication Correct Ans: (C) Explanation: Copyright ownership depends entirely on legal provisions. No individual or organization can claim ownership unless the law grants them that right. Copyright law protects original works such as books, articles, films, music, […]

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The title of a newspaper is not protected by the law of

Leave a Comment / MCQ (Question-Answer), Media Law & Ethics, Sept 2013 (II), UGC-NET (Paper II) /

The title of a newspaper is not protected by the law of (A) Trademark (B) Evidence (C) Contract (D) Copyright Correct Ans: (D) Explanation: Copyright law does not protect newspaper titles because they do not qualify as original works. Instead, copyright applies to creative content like articles, images, and editorials. Since a title is usually

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Narrowcasting has a

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Narrowcasting has a (A) Mass audience (B) Massive audience (C) Specific audience (D) Non-geographical audience Correct Ans: (C) Explanation: Narrowcasting focuses on delivering content to a specific audience rather than broadcasting to the general public. Unlike mass communication, which aims to reach a broad audience, narrowcasting targets select groups based on their interests, demographics, or

Narrowcasting has a Read More »

Name the channel that was launched by March 14, 1995

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Television, UGC-NET (Paper II) /

Name the channel that was launched by March 14, 1995 (A) DD Saptagiri (B) DD International (C) DD Sports (D) DD Bharati  Correct Ans: (B) Explanation: India launched DD International on March 14, 1995, to expand its media influence worldwide. The government wanted to showcase Indian culture, policies, and global perspectives to an international audience.

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Common sense assumptions are preferred to read meanings

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Common sense assumptions are preferred to read meanings in media messages by (A) Environmentalists (B) Sociologists (C) Technologists  (D) Linguists Correct Ans: (B) Explanation: Sociologists actively interpret media messages by relying on common sense assumptions. They believe that audiences do not passively receive information but actively make sense of it based on social and cultural

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Ferdinand de Saussure was, in his analysis, concerned only with

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) /

Ferdinand de Saussure was, in his analysis, concerned only with (A) Indices (B) Entropy (C) Associations (D) Symbols Correct Ans: (D) Explanation: Ferdinand de Saussure, a Swiss linguist, is known as the founder of semiotics. His theory focused on symbols, particularly in the study of language. He argued that language is a structured system of

Ferdinand de Saussure was, in his analysis, concerned only with Read More »

number of problems identified by Shannon and Weaver are

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) /

When communication is studied, the number of levels of problems identified by Shannon and Weaver are (A) two (B) Three (C) four (D) five Correct Ans: (B) Explanation: Shannon and Weaver, two prominent communication theorists, introduced a mathematical model of communication. In their study, they identified three levels of communication problems. These problems affect how

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According to Charles Pierce, sign stands for its

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) /

According to Charles Pierce, sign stands for its (A) Need (B) Correction (C) Deviation (D) Object Correct Ans: (D) Explanation: Charles Peirce, a well-known philosopher and semiotician, introduced a detailed theory of signs. According to him, a sign is something that represents or stands for an object. This object can be anything—an idea, a person,

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