Name the channel that was launched by March 14, 1995
(A) DD Saptagiri
(B) DD International
(C) DD Sports
(D) DD Bharati
Correct Ans: (B)
Explanation:
India launched DD International on March 14, 1995, to expand its media influence worldwide. The government wanted to showcase Indian culture, policies, and global perspectives to an international audience. This channel helped India strengthen its presence in the global media landscape.
DD International actively broadcasted news, documentaries, and cultural programs. It allowed people around the world to stay updated on India’s political, economic, and social developments. The channel also promoted public diplomacy, shaping how foreign nations viewed India.
Before its launch, Doordarshan’s reach remained limited to India. However, globalization created a demand for Indian content on the international stage. DD International filled this gap by broadcasting Indian news and programs to a global audience. It specifically catered to Indian expatriates, foreign policymakers, and international viewers interested in India’s affairs.
The channel also played a crucial role in media diplomacy. It allowed India to share its perspectives on global events, reducing reliance on foreign media. Over time, DD International expanded its reach by adopting digital platforms. This shift made Indian content more accessible worldwide.
In conclusion, DD International’s launch on March 14, 1995, marked a major step in India’s global media strategy. The channel successfully promoted India’s voice internationally, strengthening its influence in global communication.
